Emerging Cinema Markets Embracing 3D In Large Numbers

December 16, 2019

This is an article from Digital Cinema Report. While exhibitors recognize 3D is an important premium, studios in the United States have all decided not to release any content on 3D Blu-ray Disc, even those that were natively produced in 3D at 60 frps such as the new Ang Lee movie "Gemini Man."

At the Emerging Cinema Markets Conference, which was held in Istanbul November 19-21, RealD released statistics that show 3D in exhibition is increasingly popular in countries where movie theatres are beginning to gain a foothold.

According to RealD, with numbers verified by Comscore, these are the percentages of movies in 2019, by country, that were released in 3D:

Moldova 99.8%

Uzbekistan 98.4%

Tajikistan 97.7%

Kyrgyzstan 94.2%

Georgia 90.7%

Azerbaijan 90.4%

China 87.5%

Turkmenistan 87.0%

Mozambique 81.9%

Belarus 61.2%

Turkey 56.6%

John Trafford-Owen, managing director of RealD in the EMEAR said, “We would like to thank the ECM Conference for allowing us to be part of the event this year. 3D is such an important premium, helping exhibitors to maximize revenues and offer customers a true differentiation from any experience they can have in their own homes. As the data shows, 3D can work in every territory and at RealD we want to help support the efforts of those emerging markets to ensure that the experience they provide is second to none and help sustain that growth and success.”

Rob Arthur, co-founder of DCS Events said, “The Emerging Cinema Markets Conference, Istanbul showcased 3D and highlighted that in emerging cinema markets all stakeholders have to think differently. It is the new frontier.”

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