Sony Electronics Announces New 8K LED, 4K OLED And 4K LED Models, With Advanced Picture Quality And Sound Capabilities

New 75-Inch Class (74.5-Inch Diagonal) 8K LED and 48-Inch Class (47.5-Inch Diagonal) MASTER Series OLED Added To TV lineup

January 6, 2020

Sony Electronics Inc. today announced new Z8H 8K LED, A8H and MASTER Series A9S OLED, and X950H and X900H 4K LED televisions. Offering a premium viewing experience consumers have come to expect from Sony, this new lineup features proprietary technologies previously only found in Sony’s MASTER Series models.

These new televisions aim to deliver the most immersive viewing experience in their class, with evolving technologies and premium large screens, created to deliver content the way creators intended.

“Delivering a personalized, immersive and true-to-life viewing experience is a core focus when developing our next generation TVs,” said Mike Fasulo, president and chief operating officer of Sony Electronics North America. “This lineup offers incredible new features to optimize the consumer experience and continue to deliver the creator’s intent in both 4K and 8K resolution.”

By utilizing Sony’s best-in-class Picture Processor X1TM Ultimate, clear and precise picture quality is achieved, offering customers a highly realistic viewing experience. Additionally, with TRILUMINOSTM Display, Sony reproduces the subtle nuances of color, light and gradation from video lens to living room, offering more shades of red, green and blue than ever before. Premium quality sound is a key part of the viewing experience as well, and the new models feature Sound-from-Picture Reality™, which aligns the position of the sound with the images on the screen to offer a uniquely lifelike experience. The new models will continue to deliver the creator’s intent with Netflix Calibrated Mode, offering studio-quality Netflix content, and IMAX® Enhanced™1, which brings The IMAX Experience into the home by offering a new level of sight, sound and scale.

This lineup also introduces Ambient Optimization, a new technology that optimizes picture and sound quality in any customer environment. To bring this new concept to life, Acoustic Auto Calibration detects where the customer views their TV from during initial setup and calibrates sound quality based on the environment. This new feature brings the television’s full sound potential to any environment.

In addition to Ambient Optimization, this lineup will feature a new Immersive Edge design concept. In order to maximize the immersive experience, a noiseless stand is now located at the edge of the screen. The minimalist stand is less noticeable, offering customers an improved and
unobstructed viewing experience.

For the upcoming next-generation gaming consoles, select new models will support 8K HDR (7,680 x 4,320) resolution, 4K (3,840 x 2,160) 120fps high frame rate and fast response time via HDMI inputs to deliver their maximum performance for a cutting-edge gaming experience.

New Lineup Highlights
• Z8H’s New Frame Tweeter: The most immersive experience is realized through enhanced picture quality, slim design and Sound-from-Picture RealityTM with Sony’s new Frame Tweeter technology. The Frame Tweeter vibrates the frame of the TV to emit sound, giving customers the feeling that sound is coming directly from the screen.

• X-Motion Clarity for OLED: This revolutionary technology from Sony will now be available for OLED, refining action on the screen in real time with an incredible refresh rate that is brighter and clearer than ever before.

• X-Wide Angle X950H Expansion: X-Wide Angle technology provides vivid real-world colors from any angle while retaining more brightness than other conventional LED TVs. Enjoy a great picture with incredible contrast from anywhere in the room. To offer an even more impactful viewing experience, the X950H has expanded X-Wide Angle to 55” and 65” class
size.

1 Available for select models.

• Z8H’s Backlit Remote: Customers can now enjoy their viewing experience in darker environments with the Z8H’s backlit remote.

• Hands-free Capabilities for X950H and Z8H: Sony’s voice-activated TVs work alongside Google Assistant to provide a smarter viewing experience.2 Easily search and watch your favorite movies, get answers on screen like sports scores or weather updates, control your TV and even your home – all with your voice.

• AndroidTM 9 Pie: The new lineup will feature AndroidTM 9 Pie, which offers users easy access to content, services and devices via its extensive platform. Sony’s original user interface menus and voice controls are also enhanced for better daily use. Expanded voice control functions enable users to enjoy live TV, apps and connected devices hands-free.

• Easy Connectivity to Most Devices: With Google Home2 and Amazon Alexa3compatibility, users can simply voice-control their TV and ask it to do things like cast and control videos from YouTube with Google Home or change the channel or volume with Amazon Alexa enabled devices. Apple HomeKit and AirPlay 2 support seamlessly integrate users’ iPhone and Siri devices with their Sony TV for effortless smart home management and content streaming4.

New Sony TV Models and Key Features
Z8H [85” class (84.6” diag.) and 75” class (74.5” diag.) models] 8K LED TV features:
• Delivers Sony’s super-high 8K detail and lifelike picture quality
• Utilizes Picture Processor X1™ Ultimate to provide crisp, high contrast
• Full Array LED brings more realistic peaks of brightness, more accurate shadow detail and deeper blacks than standard LED TVs
• New Frame Tweeter technology offers immersive experience with Sound-from-Picture Reality™ and slim design

2 Google Home device (sold separately) compatible with Sony TVs powered by Android TV. Requires compatible devices connected to the same wireless home network. Download the Google Home app from the iPhone App Store or Google Play. Subject to third party app terms and conditions. User must link compatible devices in order to control operation. Once download is complete, the Google Home feature may be connected to the Sony device to access the
voice control function.

3 Amazon Alexa enabled devices (sold separately) compatible with Sony TV’s powered by Android TV. Amazon account required. Subscriptions may be required to access certain content. Compatible devices require internet connection. Amazon, Echo, Alexa, and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

4 Apple® AirPlay® 2 and HomeKitTM features will be available on FY19 models Z9F, A9F, Z9G, A9G, X950G and X850G (85”, 75”, 65” and 55”) and FY20 models Z8H, A9S, A8H, X950H, X900H. AirPlay 2 and HomeKit features require an iOS device running iOS 12.3 or later or a Mac running macOS 10.14.5. Apple, AirPlay, HomeKit, iPhone, iPad, Mac, and macOS are trademarks of Apple Inc., registered in the U.S. and other countries. Firmware update is required via network.

• Offers a new backlit remote so customers can enjoy their viewing experience in darker environments

• Two-position stand provides customers the flexibility to create a narrower stand for smaller TV cabinets

• New Ambient Optimization optimizes picture and sound quality in any environment

• TRILUMINOS™ Display reproduces the subtle nuances of color, light and gradation from video lens to living room

• Dolby Vision/Atmos support

• Features hands-free capabilities
• Easy connectivity to most devices, including Apple® AirPlay® 2, HomeKitTM, Amazon Alexa enabled devices and smart speakers
• Quick access to an array of content and services with AndroidTM 9 Pie

• 4K 120fps compatible MASTER Series A9S [48” class (47.5” diag.) model] OLED TV features:

• Newly added 48” size meets consumer demand for smaller, high-quality OLED options

• Small and central aluminum stand provides users with flexibility in smaller spaces

• Offers best-in-class MASTER series picture quality in a smaller size

• Includes Sony’s premium OLED TV features, including Picture Processor X1TM Ultimate, Pixel Contrast Booster and Acoustic Surface AudioTM

• X-Motion Clarity technology will now be available for OLED, refining action on the screen in real time with brighter and clearer picture than ever before

• New Ambient Optimization optimizes picture and sound quality in any customer environment

• TRILUMINOSTM Display reproduces the subtle nuances of color, light and gradation from video lens to living room

• Dolby Vision/Atmos support

• Easy connectivity to most devices, including Apple® AirPlay® 2, HomeKitTM, Amazon Alexa enabled devices and smart speakers

• Quick access to an array of content and services with AndroidTM 9 Pie A8H [65” class (64.5” diag.) and 55” class (54.6” diag.) models] OLED TV features:

• Utilizes Picture Processor X1TM Ultimate to provide crisp, high-contrast and true-to-life picture

• Offers Pixel Contrast Booster, which enriches colors at high brightness

• X-Motion Clarity technology will now be available for OLED, refining action on the screen in real time with brighter and clearer picture than ever before

• Two subwoofers improve and enhance Acoustic Surface AudioTM

• Now supports Dolby Atmos, in addition to Dolby Vision

• New Ambient Optimization optimizes picture and sound quality in any customer environment

• TRILUMINOS™ Display reproduces the subtle nuances of color, light and gradation from video lens to living room

• Easy connectivity to most devices, including Apple® AirPlay® 2, HomeKitTM, Amazon Alexa enabled devices and smart speakers

• Quick access to an array of content and services with AndroidTM 9 Pie X950H [85" class (84.6" diag.), 75" class (74.5" diag.), 65" class (64.5" diag.), 55" class (54.5" diag.) and 49" class (48.5" diag.) models] 4K LED TV features:

• Offers Sony’s best-ever picture and sound quality for 4K LED TVs

• Utilizes Picture Processor X1TM Ultimate to provide crisp, high contrast

• Full Array LED brings more realistic peaks of brightness, more accurate shadow detail and deeper blacks than standard LED TVs

• X-Wide Angle technology, which provides vivid real-world colors from any angle while retaining more color and brightness; will be expanded to 55” and 65” for this model

• Features improved Acoustic Multi-Audio, Sound-from-Picture RealityTM concept with bi-amp system, which controls main speaker and invisible tweeter separately, and X-Balanced Speaker, a new shaped speaker unit that pairs slim design with sound clarity5

• Flush Surface design offers sleek, bezel-less look6

• New Ambient Optimization optimizes picture and sound quality in any environment

• TRILUMINOS™ Display reproduces the subtle nuances of color, light and gradation from video lens to living room

• Dolby Vision/Atmos support

• Features hands-free capabilities7

• Easy connectivity to most devices, including Apple® AirPlay® 2, HomeKitTM, Amazon Alexa enabled devices and smart speakers

• Quick access to an array of content and services with AndroidTM 9 Pie X900H [85" class (84.6" diag.), 75" class (74.5" diag.), 65" class (64.5" diag.), 55" class (54.5" diag.), and 49" class (48.5" diag.) models] 4K LED TV features:

• New mid-range Full Array LED model

• Offers Acoustic Multi-Audio8 with X-Balanced Speaker

• Dolby Vision/Atmos support

• Diamond cut bezel for slim design

5 Bi-amp, X-Balanced Speaker only available for 55”-75”; Acoustic Multi-Audio for 55”and above.
6 Available for 55”-75”.
7 Available for 55” and up.
8 Acoustic Multi-Audio for 65” and above.

• TRILUMINOSTM Display reproduces the subtle nuances of color, light and gradation from video lens to living room

• Easy connectivity to most devices, including Apple® AirPlay® 2, HomeKitTM, Amazon Alexa enabled devices and smart speakers

• Quick access to an array of content and services with AndroidTM 9 Pie

• 4K 120fps compatible9

• NEXTGEN TV compatible10

Pricing and Availability
Pricing and retail availability will be announced in spring 2020.

For more information on new Sony television models, please visit
https://www.sony.com/electronics/ces

For more information on all Sony televisions, please visit