TCL Unveils New Audio Offerings Including A Premium Sound Bar And True Wireless Headphones At CES 2020

January 7, 2020

Today, TCL®, one of the world's best-selling and America's fastest-growing television brand, introduced its heart rate monitoring headphones, ACTV200BT, and an Alto 9+ Soundbar prototype, showcasing its immersive cinematic experience. Further expanding TCL's audio product offerings and enhancing the brand's advancement in designing comfortable headphones without compromising sound quality, the SOCL500TWS and ACTV500TWS True Wireless earbuds will be available in North America this Spring.

"After successfully entering the audio category last year, TCL continues to leverage its strong capabilities in audio and vertical integration to bring superior sound both inside and outside the home. By meeting specific consumer needs and exceeding standards in the market, we continue to improve people's lives through smart products and premium experiences," said Chris Larson, Senior Vice President, TCL. "We work hard to fine-tune the innovative design solutions featured throughout TCL's audio lineup, for headphones that are more comfortable and sound bars that are more stylish, without compromising sound quality. And as America's fastest-growing TV brand, we are confident that the products offered in home theater and audio further our mission to deliver first-class entertainment to consumers around the world."

Alto 9+ Soundbar for an Immersive, Cinematic Audio Experience

The TCL Alto 9+ Soundbar features triple-channel speakers, center and side channel speakers and wireless subwoofers with options to mount to the wall and/or enhance the surround sound with Dolby Atmos. The sound bar offers arrangements that are typically reserved for high-end home theater systems, resulting in an accessible sound bar that delivers an overall wider, balanced and natural soundstage by acoustic engineering means as opposed to digital.

TCL's engineers have re-envisioned the design of the sound bar to add key audio features including:

• RAY·DANZ™ Technology: Uniquely backward tilted side speakers beaming sound waves towards curved acoustic reflector units, creating an even wider soundstage than mainstream digital signal processing.
• Wirelessly connected subwoofer – delivering powerful, ground-shaking bass.
• Center channel with dedicated front firing speaker– creating clear dialogue and voice positioning for vocal content.

Though the TCL Alto 9+ Soundbar provides a wide horizontal soundstage using acoustical means, the sound bar's immersive experience can be extended with Dolby Atmos virtual height channels to simulate overhead sounds. Ultimately, this creates a 360-degree surround sound experience without requiring extra upward-firing drivers.

In addition to great sound, the TCL Alto 9+ is certified as Roku TV™ Ready. During initial set up, the Roku TV will automatically configure itself for use with the TCL Alto 9+. Integrated sound settings and sound modes from the TV and sound bar can be accessed in one place by pressing the (*) button on the Roku TV remote. No separate remote-control juggling required for power, volume and sophisticated audio settings.