NEWS

Severtson Promotes New Broadway Series Thin Bezel Fixed Frame Projection Screen Solutions At CEDIA Expo 2025

Now with an Acoustically-Transparent Option, the Broadway Thin Bezel Series is a Collection of Signature Fixed Frame Projection Screens that Offer a Sturdy Extruded Aluminum Frame with a 3/8-Inch Visible Border for a Fully Maximized Viewing Area

July 30, 2025

Press Release

Severtson Screens (severtsonscreens.com), a global leader in innovative and quality projection
screens for the home theater, commercial, pro AV, and cinema markets, is
pleased to announce it will promote its recently launched white, perforated,
acoustically-transparent screen option for its acclaimed Broadway Thin Bezel
Series fixed frame projection screen solutions during CEDIA Expo 2025, held in
Denver from Sept. 4-6 at the Colorado Convention Center, booth #4140.


“After meeting customer demand for a new lower cost Broadway Series Thin
Bezel collection last year, they then asked for a perforated version, and we are
proud to deliver,” said Aaron White, Home Theater & Pro AV sales lead at
Severtson Corp. “Now available with an acoustically transparent option in seven
screen sizes ranging from 100- to 165-inches, Broadway is a complete collection
of fixed frame projection screens that offer a sturdy extruded aluminum frame
with a 3/8-inch visible border for a fully maximized viewing area. They are
excellent solutions for any home theater, office, conference room, sports bar, or
other venue needing a modern, high-performance projection screen.”


The Broadway Thin Bezel Series’ durable, aluminum frame offers the thinnest
visible bezel that Severtson Screens can provide, offering a clean, sharp
appearance that maximizes the viewable area. Each screen is manufactured to
the same high standards as Severtson's large cinema screens installed in
theaters worldwide.


Customers can choose from Severtson's perfectly tensioned screen materials
that will take the viewing experience to the highest levels of performance
available in the market today.


“Broadway’s appearance does not distract from the projected content, but
instead quietly enhances the viewing experience with its perfectly tensioned
viewing surface and precision-aligned black velvet frame,” White continued.
Broadway Thin Bezel Series material choices include:

Severtson Screens – Broadway / 2
? Broadway White: 1.1 gain; a smooth vinyl, with a white front and black
back. The screen surface provides an exceptionally wide 120 degree
viewing angle. It is a great choice for situations with well controlled
ambient light, and where an exceptionally wide viewing angle is required.
Available in perforated version in multiple sizes.
? Broadway Grey: 1.0 gain; smooth grey vinyl with a black back. This screen
surface provides a higher contrast, ideal for situations where there is more
ambient light, and a wide viewing angle is desired.


Also, in response to recent shipping and logistical issues, 6-piece frames will be
Severtson’s new standard moving forward. This will help to reduce shipping
damages and provide a better experience for its customers. The screens will be
of the same high quality standard the industry has come to expect from a
Severtson screen.


The change will occur gradually over the coming months as supply of 4-piece
frames is depleted. 4-piece frames will still be available on custom orders, with a
lead time.


Finally, in recent years, the standard aspect ratios have shifted gradually wider.
Movies are now almost exclusively produced at 2.39 or 2.40 aspect ratios. As a
result, Severtson will be retiring the 2.35:1 aspect ratio as our standard, and
migrating to 2.39:1.


2.35 screens will be shipped until Severtson’s supply is exhausted. 2.35 will still
be available on custom orders, with a lead time. The prices and standard
diagonal sizes will remain the same, only changing the aspect ratio. The new
2.39 drawings are currently available on our website.


Founded in 1986, Severtson Corporation continues to be a global leader in
innovation and quality. The Severtson family’s extensive experience in
manufacturing small home theater screens and large cinema screens has given
Severtson Corporation the expertise to meet the needs of the professional and
consumer AV markets for both indoor applications as well as large outdoor
venues. With its modern campus encompassing multiple production operations
including a state-of-the-art robotic application system, Severtson has massive
production capabilities and an unusually wide array of screens. The screens
range in size from massive movie theaters, comfortable home theaters, and
everything in between.


For more information, please visit www.severtsonscreens.com, call 480-610-5155,
or email sales@severtsonscreens.com.