CEA Names Nelson-Madden, Director, CES Marketing

6-Apr-00

The Consumer Electronics Association (CEA) named Cheryl Nelson-Madden, Director, CES marketing. She is responsible for CES attendee marketing, exhibitor sales support and show branding.Before joining CEA, Nelson-Madden was the E-Business Manager and Director of Creative Services at Next Century Communications, a direct marketing agency, where she directed the development of catalog Web sites and managed the marketing creative for the company's clients. She also has held product, marketing and circulation management jobs at Frederiksen Television, Thompson Publishing Group, Building Service Contractors Association International and N.Y. Habitat Magazine.Nelson-Madden holds a Bachelors Degree in radio/TV production from George Washington University. She resides in Alexandria, Virginia. with her family.The Consumer Electronics Association (CEA) is a sector of the Electronic Industries Alliance (EIA). CEA represents more than 600 US companies involved in the development, manufacturing and distribution of audio, video, mobile electronics, communications, information technology, multimedia and accessory products, as well as related services, that are sold through consumer channels. Combined, these companies account for more than $60 billion in annual sales.CEA also sponsors and manages the International CES - Your Source for Workstyle and Lifestyle Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.