Samsung Introduces HDTV To Las Vegas

Samsung And Ultimate Electronics Debut Advanced TV Format To Las Vegas During CBS Broadcast Of Golf Classic

5-May-00

Samsung Electronics America, a leader in bringing High-Definition television (HDTV) to market, helped introduce High Definition Digital TV to the Las Vegas, Nevada market along with Ultimate Electronics, Inc. (NASDAQ: ULTE), the premier retailer who is headquartered in Denver, Colorado. Las Vegans now join the growing number of U.S. TV markets who will enjoy CBS HDTV programming and other digital programming signals when they purchase any of the new digital TV (DTV) systems available from Samsung and other manufacturers.KLAS-TV (CBS), a Landmark Communications station which activated its high definition DTV broadcast on Thursday, April 6th, Samsung and Ultimate Electronics raised public awareness of the accessibility to DTV by running promotional seminars throughout the weekend and demonstrating HDTV picture quality via CBS' live coverage of The Masters Tournament in Augusta, Georgia. Samsung representatives presented the ""A-B-C's"" of DTV to over 200 people during the promotion and underscored the benefits that digital broadcasts have to offer consumers and demonstrated the picture quality and picture shape differences between digital and analog broadcast. Las Vegans that buy a HDTV will now be able to enjoy CBS special event coverage like The Masters. Las Vegans will also be able to watch CBS' ongoing line up of prime time programs and the Samsung sponsored movie nights that are broadcast in the new widescreen (16:9) HDTV format.CBS Corporation and Samsung Electronics America have extended their 1999 contract agreement of jointly offering CBS Television viewers HDTV programming. Under the terms of the agreement, Samsung will continue to underwrite the costs associated with converting CBS Television's movies to high definition television from 35mm film presentations of the ""CBS Sunday Movie"" and the ""CBS Wednesday Movie."" On August 24, 1999, Samsung and CBS made history by offering the first full season of prime time movie night digital programming in history, bringing the future a little bit nearer to television viewers. HDTV provides the highest picture quality possible, making it the most realistic free television viewing experience over the air. Steve Panosian, Senior Marketing Manager of Digital Products Group for Samsung Electronics America, said, ""Samsung is thrilled to work with such progressive thinking partners as CBS and Ultimate Electronics. Together we're playing our part in bringing HDTV closer to reality and presenting it in a way that makes sense to the public."" Glenn Rogers, Merchandise Manager of Television and Video for Ultimate Electronics, remarked, ""We are excited to be an HDTV partner with Samsung and their alliance with CBS. High definition television is the biggest technological advance in TV since black and white went to color. Samsung's contribution to this evolution greatly enhances Ultimate Electronics' large HDTV offerings to the consumer."" About Samsung Electronics America (SEA) Headquartered in Ridgefield Park, New Jersey, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of SEC, markets a broad range of consumer electronics and information systems products. The SEA organization oversees the North American operations of Samsung Telecommunications America, Samsung Electronics Canada and Samsung Electronics Mexico. Visit http://samsungdigital.com for more information. About Samsung Electronics (SEC)Samsung Electronics Co., Ltd., with 1999 sales revenue of $22.8 billion, is a world leader in the electronics industry. The Korea-based concern has operations in about 50 countries with 54,000 employees worldwide. The company consists of three main business units: Digital Media System, Semiconductors and Information & Communications Businesses. For more information, visit the Web site, http://www.samsungelectronics.com. About Ultimate ElectronicsUltimate Electronics, Inc. (NASDAQ: ULTE), is a leading specialty retailer of home entertainment and consumer electronics products in Colorado, Idaho, Iowa, Minnesota, Nevada, New Mexico, Oklahoma, South Dakota and Utah. The company operates 31 stores, including ten stores in Colorado under the trade name SoundTrack, eight stores in Minnesota under the trade name Audio King, and 13 stores in Idaho, Iowa, New Mexico, Nevada, Oklahoma, South Dakota and Utah under the trade name Ultimate Electronics. Ultimate Electronics news releases, quarterly sales and operating results can be found at http://www.ultimateelectronics.com.

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