SHOWTIME First To Deliver A New Level Of Interactivity With TiVo's Ipreview

Innovative Technology From TiVo Enables Instant Recording From All Showtime On-Air Promos

16-May-00

TiVo, Inc., (NASDAQ: TIVO) the creator of personal television, and Showtime Networks Inc., announced that SHOWTIME will be the first network to launch TiVo's Ipreview for its on-air promos. Through the use of TiVo's Ipreview, SHOWTIME will transform passive promotions into an interactive viewer experience. This will allow viewers the convenience of scheduling a recording directly from promos while also allowing SHOWTIME to have a far more effective promotional vehicle for its programming.Beginning in June, Ipreview will be available to SHOWTIME customers exclusively through the TiVo Personal Television Serviceô. SHOWTIME subscribers who have TiVo will see a small ""thumbs-up"" icon in the corner of their television screens during promotional programming for upcoming shows on SHOWTIME. This icon indicates that the program can be scheduled to be recorded using Ipreview. With a click of the TiVo remote, viewers can ensure that they will never miss their favorite programming from SHOWTIME's exclusive theatrical hits, powerful original movies and series, boxing and family fare - and they can watch it at their convenience.""SHOWTIME is proud to be both TiVo's development partner and the first network to launch TiVo's Ipreview. We believe Ipreview will significantly enhance our subscribers' viewing experience,"" stated Gene Falk, Senior Vice President, Showtime Digital Media Group. ""Ipreview is particularly enticing when it comes to our new original series such as 'Resurrection Blvd.,' and 'Soul Food.' Now, with a click during an on-air promo, viewers can not only instantly program their TiVo to record a given program, but they can also set up a 'season pass' so they never miss an episode.""""With Ipreview, it's as simple as 'See it, want it, get it,'"" said Stacy Jolna, TiVo's Chief Programming Officer and Vice President of Advertising and Media Partnerships. ""TiVo and SHOWTIME subscribers will appreciate the ease of recording programs without the hassle of figuring out when a show will air or walking through a lengthy set-up process on their VCR. Our partnership with SHOWTIME provides an innovative way to increase viewership and access new audiences.""About Showtime Networks Inc.Showtime Networks Inc. (SNI), which is a wholly owned subsidiary of Viacom Inc., owns the premium television networks SHOWTIME, THE MOVIE CHANNEL and FLIX. SNI operates and manages the premium television network SUNDANCE CHANNEL, which is owned by SNI, Robert Redford and Universal Studios. SNI also markets and distributes sports and entertainment events for exhibition to subscribers on a pay-per-view basis.About TiVoTiVo is the creator of the personal television service. Founded in 1997 with the mission to dramatically improve consumers' television viewing experiences, TiVo developed a technology that serves as a platform for delivering a variety of home entertainment services. TiVo's Personal TV Service simplifies the way we watch and enjoy television by digitally recording television shows, without video tape, so you can watch what you want, when you want to watch it. TiVo was the first to deliver on the promise of consumer choice and control over TV viewing, building a loyal and passionate subscriber.TiVo's leadership is grounded in its ability to forge critical partnerships, working together with the giants of the media, technology, consumer electronics, and television industries. Industry support of TiVo is reflected in its partner roster that includes, AOL, Blockbuster, BSkyB, DIRECTV, Philips, SONY, and the leading cable and network television companies. Today, the TiVo Service is available in the United States on the Philips Personal TV Recorderô and the Sony Digital Network Recorderô in nearly 3500 consumer electronics retail and online outlets. TiVo is headquartered in San Jose, California. with offices in Los Angeles, California. Additional information can be found at www.tivo.com.

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