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GetPlugged.com Flourishes With Increased Traffic, Expansion Of Dealer/Manufacturer Base, High Ratings And Site Improvements

17-May-00

GetPlugged.com - a wholly owned subsidiary of KnowledgeLINK - is the industryís premier marketing Web site for specialty consumer electronics. With an unyielding commitment to innovative site design and superior customer service, GetPlugged.com is enjoying exceptional growth, industry acceptance, and high ratings since its launch only eight months ago. Over the last thirty days GetPlugged.com has incorporated significant site improvements, enhancing its overall aesthetic and upgrading its ease of use. Among these changes, an English-to-Spanish translator has been implemented to provide visitors the option of switching to either language from anywhere on the site. GetPlugged.com is the first consumer electronics e-commerce site with the capability to accommodate both English and Spanish speaking visitors. Also, a New Dealer Locator and Map has been added enabling visitors to simply and easily connect to their local affiliated GetPlugged.com retailer. ""By adding the translator to the site, we are able to reach a large and fast growing segment of consumers that are served by many of our retailers in markets such as Texas, Florida, California, and New York,"" states Sunil Mehrotra, CEO of KnowledgeLINK. ""The English-to-Spanish translator option is yet another way in which KnowledgeLINK is reaching out to a much broader audience and serves to strengthen the flow of new customers into our affiliated retail locations.""Since its launch in September 1999, GetPlugged.com has experienced outstanding growth in traffic. The numbers to date speak for themselves: - Over 2,300,000 unique visitors- Consumers average more than 5.4 minutes per session- Over 13.9 million total page views since launch - Over 38,600 home theatre systems were built- Over 105,100 products were browsed in the Product Catalog- More than 58,000 registered site members- Surpassed 800.com in terms of site traffic during the month of April, making GetPlugged.com the number one site in the specialty audio and AV sector (source: PC Data Online)Even more satisfying, GetPlugged.com has recently been ranked by www.web.com as ""the ultimate place to shop"" for Home Theater and Home Audio receiving their four-star rating. Web.com states that ""Four-star Web sites are leaders in their field and are among the best sites on the Web. Clear and convenient are two words that leap to mind as a professional design enables users to quickly locate the valuable content and services that are provided.""In recent weeks, KnowledgeLINK has also been pleased to announce that TAG McLaren Audio, Inc. USA, Meridian and Velodyne have authorized their respective dealer networks to display product on www.GetPlugged.com in compliance within the terms of their current dealer agreements. Each manufacturer will evaluate and authorize, on an individual basis, retailers who wish to align themselves with the GetPlugged.com site. The consumer will have the option of obtaining the product/system themselves at their local retailerís location, or can arrange for the dealer to personally deliver and install the product(s).In addition to these key manufacturer alliances, GetPlugged.com signed-on several new specialty retailers with exemplary reputations. That brings the total of specialty storefront locations across the country to 73. The new dealers are:- Audio Video Lifestyles, Ft. Wayne, Indiana- Buzz Jensenís Sound Advice, Phoenix, Arizona- Almas Hi Fi, Detroit, Michigan ""These new affiliate partners bring years of unblemished professionalism and outstanding customer support to our growing network,"" states Sunil Mehrotra, CEO of KnowledgeLINK. ""We look forward to working closely with each of them to increase their respective store traffic and to provide a premium product to our mutual customers."" KnowledgeLINK is committed to delivering a unique, interactive retailing solution, emphasizing education and customer service - both online and offline - and is poised to influence the future of ""e-tailing"" for the specialty audio/video marketplace. KnowledgeLINK invites you to visit their premier specialty Internet marketing site, www.GetPlugged.com.

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