DVDEmpire.com Expands Marketing Efforts With The Addition Of A Director Of Marketing

Leading Online DVD E-Retailer Picks Up Veteran Marketing Communications Professional

23-May-00

DVDEmpire.com, the Web's 4th largest DVD e-retailer is stepping up its marketing efforts with the addition of Steven Negri to its management staff. Negri has over ten years of experience in Marketing Communications, most recently spending two years with a high tech focused integrated marketing communications firm servicing the dot-com, high tech and biotech arenas. ""We're very pleased to have Steve join us and bring his experience in advertising, marketing and public relations to the table,"" said Jeffrey Rix, CEO of DVDEmpire.com. ""We anticipate his addition to our staff to be the first step in creating an awareness and branding of DVDEmpire.com as the household name when it comes to buying DVDs over the Internet."" Steve Negri joins DVDEmpire.com as Director of Marketing, in which capacity he will be responsible for all of DVDEmpire.com's marketing and advertising planning, public relations, and special event efforts. ""At a time when so many dot-coms are either losing money and/or customer base, I'm very excited about joining the winning team that has made DVDEmpire.com a successful and profitable member of the new economy,"" said Negri. ""And I look forward to the opportunity to help make the name DVDEmpire.com synonymous with the idea of purchasing quality DVDs while experiencing value oriented online purchasing and top-notch customer service."" About DVDEmpire.com DVD Empire is the Web's 4th largest online DVD e-retailers while stocking over 4,000 titles at their 6,000-sq.ft. headquarters in Mars, Pennsylvania. Since its inception, DVD Empire has encouraged customers to review the DVDs that they buy. Customer reviews on the DVD Empire site now number 8,500 and are growing at a rate of 20 percent per month. The site offers current best sellers, all time best sellers, and top rated DVDs from customer reviews. All of these statistics offer DVDEmpire.com's customers a more streamlined recommendation and purchasing environment. The site accepts all major credit cards, and even has a pre-release registration service on a first-come, first-served basis. Source: DVDEmpire.com