Samsung Electronics America Vows To Become ""Total Display Solution Source"" In Professional Display Market

5-Jun-00

Samsung Electronics America, Inc., is expanding their product line into the professional video display market, with a full line HDTV video format displays. Officially announcing an entire line of displays at INFOCOMM 2000, June 15-17, in Anaheim, California, Samsung will enter the market with a full line of products, ranging from TFT LCD Monitors, Rear Projection Monitors, Videowall Cubes and Plasma Displays. The key to Samsung's entrance is high definition format compatibility, which includes 720p and 480p native resolutions and 16:9 aspect ratio. Samsung will leverage is leadership in Flat Panel Display (FPD) manufacturing by offering a range of FPD technologies. Among these is the (f)LCD (ferro-electric LCD), a reflective device developed by DisplayTech Incorporated. The (f)LCD, combined with Samsung's highly efficient, patented optical system allow for a high resolution, lightweight and thin footprint design of rear projection displays and video walls Samsung is the first manufacturer to successfully commercialize an (f)LCD based product. Samsung has lead the FPD industry in TFT display manufacturing and is introducing a 24-inch wide UXGA component for it's initial monitor product. Also, coming from its manufacturing lines are a range of PLASMA displays in 37, 42 and 50-inch products. Samsung's extensive experience in digital TV development will position them as a prominent leader of high definition products in the professional market. Samsung, familiar with professional products in Korea, the broadcast Industry's first HDTV integrated receiver decoder in the U.S. in October 1998 - now in its second generation and currently sold by partner Harris Corporation as the ARX-H200. Samsung's accomplishments in the consumer market include the launch of the market's first integrated HDTV set in November 1998 and the launch of an DTV set-top box for receiving terrestrial DTV signals.Samsung Products To Be Displayed At INFOCOMM 2000- Samsung's 24-inch TFT LCD monitor boasting, HDTV compatibility and a resolution of 1920x1200 (wide UXGA) with five independent inputs (data and video) and stunning picture quality. This 24-inch TFT monitor is 16:10 ""Wide"" aspect ratio. This flagship product is planned to ship early fourth quarter at an as-yet-to-be-determined list price.- HDTV, 16:9, XGA compatible video wall cubes utilizing Samsung's patented (f)LCD optical system, will also make a prominent statement at the Samsung booth. Building on Samsung's experience in HDTV development, these video wall cubes are driven by a native 720p (1280x720) (f)LCD system, compatible with all 18 ATSC approved DTV formats as well as VGA-XGA computer resolutions. Among the many unique features of this groundbreaking product is a built-in image processor, eliminating the need for an external video splitter/processor to deliver the ""Big Picture."" Available by the third quarter, users will have the option of a 43 or 50-inch model. Among the long roster of new products will also be Samsung Stackable Rear projection products in the 43 and 50-inch sizes. Professional users can choose from the HD (720p native) (f)LCD line and the ED (Enhanced Definition/480P) LCD model. Both of which boast elegant design, unbeatable picture quality, thin profile (16-inch) and low weight (60lbs.). A full-line of plasma displays, developed by Samsung's component subsidiary, Samsung Display Incorporated, is proof of Samsung's commitment to becoming a true leader in the display market. Displaying a full line, Samsung will have 37, 42 and 50-inch models. The 42-inch is to ship by the third quarter, 50-inch model by the first quarter of 2001.Samsung is clearly positioned to be a leader in the professional market, and is already a world leader in TFT LCD manufacturing. A full line of cutting edge, market driven products, coupled with unparalleled digital television experience and a knowledgeable staff of business and product development professionals put Samsung in the forefront of the professional HD display market.About Samsung Electronics America (SEA) Headquartered in Ridgefield Park, New Jersey, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of SEC, markets a broad range of consumer electronics and information systems products. The SEA organization oversees the North American operations of Samsung Telecommunications America, Samsung Electronics Canada and Samsung Electronics Mexico. Visit http://samsungdigital.com for more information.About Samsung Electronics (SEC) Samsung Electronics Co., Ltd., with 1999 sales revenue of $22.8 billion, is a world leader in the electronics industry. The Korea-based concern has operations in about 50 countries with 54,000 employees worldwide. The company consists of three main business units: Digital Media System, Semiconductors and Information & Communications Businesses. For more information, visit the Web site, http://samsungelectronics.com.