RadioShack And RCA Bringing Digital Technology To Millions With Exclusive In-Store Digital Entertainment Centers

Award-Winning RCA Digital Entertainment Center Display Premieres Nationwide At RadioShack StoresExtensive Promotional Program Includes Sponsorship Of ""Music In High Places"" International Television Series

7-Jun-00

Consumers shopping for digital home entertainment products now have a one-stop shopping experience at the RCA Digital Entertainment Center, the store-within-a-store display that offers a broad array of RCA audio and video products in more than 5,000 RadioShack stores throughout the country. The RCA Digital Entertainment Center at RadioShack is the culmination of a year-long effort by RCA parent THOMSON multimedia (NYSE: TMS) and RadioShack Corporation (NYSE: RSH) to create a consumer friendly, hands-on shopping environment for new digital entertainment products. The eye-catching Digital Entertainment Center, which has already won recognition from The Point-of-Purchase Advertising Institute, includes more than 100 RCA products ranging from digital audio and video products to television sets and satellite receivers. RadioShack is the country's leading retailer of satellite systems, the home entertainment product that can deliver more than 200 channels of digital programming. ""RadioShack and RCA have teamed up to provide consumers with a unique shopping experience - one that showcases a full array of RCA digital home entertainment products in one display,"" said Leonard Roberts, Chairman, President and CEO of RadioShack. ""We are striving to create an atmosphere where consumers can enjoy today's digital products and at the same time have their questions answered by our knowledgeable sales personnel. This is a giant step in our strategy to offer consumers the latest digital products and technology in a one-stop shopping experience."" ""Seeing is believing when it comes to buying today's digital products,"" said James E. Meyer, Senior Executive Vice President and America's Chief Operating Officer for THOMSON multimedia. ""By providing exciting and enticing programming, we can show consumers just how great today's television viewing experience can be. With more than 5,000 RadioShack stores now showcasing RCA products, we have the opportunity to introduce new digital technologies to more consumers than ever before."" The addition of the RCA Digital Entertainment Center to RadioShack stores will expose even more consumers to the digital entertainment revolution. RCA DIRECTVÆ systems and DVD-Video players have become hot sellers in RadioShack stores, many of which now feature the 36-inch RCA High-Resolution Television Monitor that delivers outstanding picture quality from satellite, DVD, cable, and over-the-air video sources and can also serve as a computer monitor. Both standard digital and high-definition digital television can be displayed by the high-resolution monitor when connected to the RCA DTC100 set-top HDTV receiver, which is now available at RadioShack. The new digital video products are joined by a selection of digital audio gear, including the RCA LYRA MP3 player, DolbyÆ Digital receivers that deliver the ultimate in digital home audio, and ""home theatre in a box"" audio systems that offer the receivers and speakers needed for a Dolby Digital audio experience. The RCA Digital Entertainment Center build-out in thousands of RadioShack stores required a massive amount of materials including: - 51,000 2 by 9-foot shelving modules - 1,500 tons of metal shelves and stanchions - 80 miles of plastic extrusions - 84,000 square feet of fabric About RadioShackRadioShack Corporation is the nation's largest and most trusted consumer electronics retailer in the United States offering both on- and off-line shopping capabilities. With more than 7,100 stores and dealers, RadioShack sells more wireless telephones, telecommunications products and electronic parts and accessories than any other retailer. It is estimated that 94 percent of Americans live or work within five minutes of a RadioShack store or dealer. For more information, visit the RadioShack Web site at www.RadioShack.com. About THOMSON multimedia The world's fourth largest producer of consumer electronics under the RCA, THOMSON, and other brand names with sales of Euro 6.7 billion ($6.4 billion U.S.) in 1999 and 55,000 salaried employees in more than 30 countries, THOMSON multimedia has four principal activities: Displays and Components, Consumer Products, New Media Services, and Patents and Licensing. The group engineers, manufactures, and markets display components and consumer products such as televisions, VCRs, camcorders, digital decoders, DVD players, audio and communications products, as well as professional video equipment. THOMSON multimedia is listed on the Paris stock exchange (SICOVAM:18453) and the New York Stock Exchange (NYSE: TMS). THOMSON multimedia is the parent company of the U.S.-based Thomson Consumer Electronics, Inc. Visit THOMSON multimedia on the Web at http://www.thomson-multimedia.com. Source: THOMSON multimedia

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