Samsung Electronics America Announces Expansion Into Professional Display Market

22-Jun-00

Samsung Electronics America, Inc., officially announced the expansion of their product line into the professional video display market, with a full line of HDTV video format displays at INFOCOMM International 2000. Samsung's line ranges from TFT LCD monitors, rear projection monitors and videowall cubes to plasma displays. INFOCOMM 2000, a showcase of breaking visual and audio communications technology, was the perfect time to highlight Samsung's entrance in to the professional video market. Samsung showcased HDTV format displays and projection devices based on ferro-electric liquid crystal displays (f)LCD with Samsung's patented Reflective Light Drive optical engine. The display products will ranged from plasma to TFT LCD.The key to Samsung's entrance is high definition format compatibility, which includes 1080i, 720p and 480p native resolutions with 16:9 aspect ratio.Samsung will leverage its leadership in flat panel display (FPD) manufacturing by offering a range of FPD technologies. Among these is the (f)LCD (ferro-electric LCD), a reflective device developed by DisplayTech Incorporated. The (f)LCD, combined with Samsung's highly efficient, patented optical system allow for high resolution, lightweight and thin footprint design of rear projection displays and video walls. Samsung is the first manufacturer to successfully commercialize an (f)LCD based product. Samsung has lead the FPD industry in TFT display manufacturing and is now introducing a 24-inch wide UXGA component for it's initial monitor product. Also, coming from its manufacturing lines are a range of plasma displays in 37-inch, 42-inch and 50-inch products. Samsung's extensive experience in digital TV development will help position them as a prominent leader of high definition products in the professional market. Samsung, familiar with professional products in Korea, sold the broadcast industry's first HDTV integrated receiver decoder in the U.S. in October 1998 - now in its second generation and currently sold by partner Harris Corporation as the ARX-H200. Samsung's accomplishments in the consumer market include the launch of the market's first integrated HDTV set in November '98 and the launch of an DTV set-top box for receiving terrestrial DTV signals.Samsung Products At INFOCOMM 2000- Samsung's 24-inch TFT LCD monitor boasting HDTV compatibility and a resolution of 1920 x 1200 (wide UXGA) with five independent inputs (data and video) and stunning picture quality. This 24-inch TFT monitor has 16:10 ""wide"" aspect ratio. This flagship product is planned to ship early fourth quarter at an as-yet-to-be-determined list price.- HDTV, 16:9, XGA compatible video wall cubes utilizing Samsung's patented (f)LCD optical system. Building on Samsung's experience in HDTV development, these video wall cubes are driven by a native 720p (1280 x 720) (f)LCD system, compatible with all 18 ATSC approved DTV formats as well as VGA-XGA computer resolutions. Among the many unique features of this groundbreaking product is a built-in image processor, eliminating the need for an external video splitter/processor to deliver the ""Big Picture."" Available within the third quarter, users will have the option of a 43-inch or 50-inch model.- Among the long roster of new products will also be Samsung stackable rear projection products in the 43-inch and 50-inch sizes. Professional users can choose from the HD (720p native) (f)LCD line and the ED (Enhanced Definition/480p) LCD model, both of which boast elegant design, unbeatable picture quality, thin profile (16-inch) and low weight (60lbs.).- A full line of plasma displays, developed by Samsung's component subsidiary, Samsung Display Incorporated. Samsung has 37-inch, 42-inch and 50-inch models. The 42-inch to ship within the third quarter, 50-inch by first quarter of 2001.Samsung, already a world leader in TFT LCD manufacturing, is poised to be a leader in the professional market. A full line of cutting edge, market driven products - coupled with unparalleled digital television experience and a knowledgeable staff of business and product development professionals - put Samsung in the forefront of the professional HD display market.About Samsung Electronics America (SEA) Headquartered in Ridgefield Park, New Jersey, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of SEC, markets a broad range of consumer electronics and information systems products. The SEA organization oversees the North American operations of Samsung Telecommunications America, Samsung Electronics Canada and Samsung Electronics Mexico. Please visit for more information.About Samsung Electronics (SEC) Samsung Electronics Co., Ltd., with 1999 sales revenue of $22.8 billion, is a world leader in the electronics industry. The Korea-based concern has operations in about 50 countries with 54,000 employees worldwide. The company consists of three main business units: Digital Media System, Semiconductors and Information & Communications Businesses. For more information, visit http://samsungelectronics.com.

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