Inscriber Technology Announces Relationship With Microsoft To Develop Interactive TV Ready Graphics Systems For Microsoft TV Platform

30-Jun-00

Inscriber Technology Corporation announced that it has formed a relationship with Microsoft Corp. to develop a new generation of Inscriber's award winning video graphic products specifically for the Microsoft TV Platform. Inscriber's new interactive development will enable television producers to create TV shows where viewers can become more involved through interactive television programming. Interactive TV is the convergence of television and the Internet. Viewers can play along with leading game shows, find out more information during favorite shows, or buy the merchandise they see in commercials through a click of the remote control.Inscriber will develop the Interactive TV Option for its graphics products so broadcasters and cable channels can directly insert the necessary interactive TV links into the broadcast television signal.""We are excited by the support of Inscriber Technology for the Microsoft TV Platform in developing PC-based television broadcast graphics solutions,"" said Andy Beers, Business Development Manager for Microsoft TV Platform. ""We will continue to work with companies in this growing industry to address their needs so that we can enable the most innovative enhanced TV experience being delivered to consumers.""""Inscriber is proud to be working with Microsoft to help make interactive television a reality,"" said Mike Bernhardt, Director of New Business Development. ""Inscriber's new Interactive TV Option lets new and current Inscriber users quickly and easily empower their existing broadcast facility to produce interactive television programming.""About Inscriber Technology CorporationBased in Waterloo, Ontario, Canada, Inscriber Technology Corporation develops the INSCRIBER line of open system-based character generators and digital graphics tools for the television broadcast and video post production industries. Founded in 1986, Inscriber Technology has a customer base of over 50,000 installations in more than 110 countries, making Inscriber products the character generator and graphics tools of choice for video professionals at leading progressive television networks and broadcast design/post facilities around the world. Inscriber's lengthy client list includes ABC, NBC, CNN, BBC, Swedish Television, Korean Broadcasting as well as many others.