SRSWOWcast.com Finalizes Original Programming For Summer Launch

10-Jul-00

SRSWOWcast.com, Inc., the Internet entertainment subsidiary of audio and voice technology pioneer SRS Labs, Inc. (NASDAQ: SRSL), officially announced its initial line-up of original streaming media programming which will debut with the launch of the Web site later this month. The company will be providing both original content and exclusive Internet broadcasting of shows/segments previously seen on cable and network television. All of the programming on the site will make use of the interactive capabilities of the Internet to deliver an enhanced experience beyond what other traditional mediums, such as television, can offer. The streaming audio and video programming available on www.srswowcast.com will also be easily adaptable to enable its distribution over wireless devices, such as Smart Phones, micro-browser phones and PDAs. The Best Sounding Site on the World Wide Webô is scheduled to kick off later this month with three distinct original shows focusing on entertainment/celebrities, psychology and weather. Each of these shows will be produced and created specifically for the Internet using Microsoftís (NASDAQ NM: MSFT) latest Windows Media audio and video technologies and will be viewable through the new Microsoft Windows Media Playerô 7, which includes the SRS WOWô technology. In the coming weeks, SRSWOWcast.com will be announcing talent signed to headline each program. Other channels will focus on life & style, animals, sports, beauty, home, family, and food and will include programming exclusive to SRSWOWcast.comís sites and partners.The first flagship original shows will include:WOW Entertainmentô will take the world of entertainment and deliver it to the Internet audience in a unique, fun, interactive and voyeuristic program style. With a state-of-the-art virtual set as well as location shooting, WOW Entertainment will bring audiences the most interesting news on entertainment, celebrities, sports figures, authors, musicians as well as the latest in Internet entertainment-based technology. New shows will air weekly, and in keeping with the Internet userís ever expanding ""need to know,"" WOW Entertainment will include audiences in all aspects of the production from both an up-front and backstage perspective. But unlike a traditional television taping, the SRSWOWcast Internet audience is limitless and all shows and interviews are archived and available on demand. The show will include celebrity interviews, coverage of awards shows and premieres, and behind-the-scenes footage of popular television shows and upcoming feature films. Users will be able to access celebrity interviews, the hottest celebrity news, and even submit their own questions for future interviews with todayís up and comers in music, sports and entertainment.Marking the Internetís first foray into the emerging world of interactive psychology programming, WOW on the Couchô will be ""Loveline,"" ""Frasier"" and ""The Drudge Report"" all wrapped into one. Not only will there be personalized self-help advice, but edgy commentary on breaking news. Viewers will get a psychological perspective on the topics everyone is talking about, from CBSí ""Survivor"" to the break-up of one of the nationís favorite couples. Each week, the featured segment will psychoanalyze and interview the people making headlines and box office hits. Viewers can look forward to expressing their feelings to the ""Doc"" by sending email questions, chatting live or leaving messages on an 800 number. If it is happening in the world and it affects your psyche, you will experience it in real-time on WOW on the Couch.Getting a national weather report will be easier than ever with WOW Weatherô, but it wonít be just your average weather report. The show, which will be updated several times a day with 3-5 minute videos summarizing weather and airport conditions around the world, will take a humorous and entertaining approach to delivering information and will be produced in a state-of-the-art virtual studio. Regional weather forecasts and temperatures will be available by zip code and educational segments on various weather topics will be created on a regular basis. Maps and forecasting data will be provided by Accuweather, the world's largest commercial weather service.""It is our goal to create entertaining and compelling content for todayís Internet as well as for the next generation of wireless devices utilizing the latest in streaming audio and video technology,"" states Chuck Cortright, President of SRSWOWcast.com. ""True interactivity combined with the powerful sound quality that the Windows Media Player 7 with WOW delivers, ensures that our shows will be unique, compelling and will draw viewers on a weekly basis. We are counting down the days to our launch later this month and look forward to announcing over the coming weeks more details on our programming schedule."" ""We are thrilled SRSWOWcast.com has selected Windows Media to deliver its groundbreaking streamed audio and video content,"" said Dave Fester, General Manager, Marketing, Digital Media Division, Microsoft Corp. ""SRSWOWcast.comís diverse content coupled with its innovative audio enhancement technology is another great example of how mainstream content is migrating to the Web with Windows Media."" About SRSWOWcast.comSRSWOWcast.com, Inc., is a wholly owned subsidiary of SRS Labs, Inc., the worldís leading developer and licensor of patented and award-winning audio and voice technologies. Upon its launch this summer, the site will be the first to combine advanced stereo enhancement and surround sound Internet broadcast audio technologies with a diverse library of music and video content. SRSWOWcast.com will feature original programming, a wide selection of music genres, interactive music communities, live concert performances, music chat lounges, audio-based infotainment, a store for purchase of hardware and software, and an artist colony showcasing unsigned, independent artists. Continually expanding beyond the companyís flagship WOW Thingô products, the Web siteís e-commerce offerings will include other innovative audio and video multimedia products incorporating SRS Labsí industry-leading sound enhancement technologies.

Read More:
http://www.srswowcast.com