etown.com Ranked No. 1 Overall Online Electronics Store

Gomez.com Awards etown.com With Top Honors, Edging Out Amazon.com

11-Jul-00

etown.com, the premier online consumer electronics (CE) resource, announced that it is ranked as the No. 1 overall online consumer electronics store by GÛmez.comô, a leading provider of Internet research, analysis and ratings for e-commerce sites. As an Internet start-up founded by top-tier journalists in the consumer electronics space, etown.com's focus on providing comprehensive consumer electronics resources and deep industry expertise is the key to outranking e-commerce giants such as Amazon.com. The rankings are published quarterly and this marks the third quarter in a row that etown.com has ranked in the top two places.GÛmez reviewed and ranked 19 Web sites by how well they served each of several customer profiles and by categories such as Customer Confidence, On-Site Resources, Relationship Services and Ease of Use. To be included in the GÛmez Internet Electronics Store Scorecardô, a firm must pass merchant certification, offer depth of major manufacturer brands for DVD players, CD players, televisions, VCRs and camcorders and provide an 800 customer service number. Scorecards evaluate sites based on up to 160 or more objective criteria, selected by GÛmez experts to capture the quality of the Internet delivery of goods. etown.com's No. 1 overall award followed No. 2 overall rankings in GÛmez's winter and spring electronics Scorecards. According to Gomez.com, etown.com ""continues to be an innovative leader in providing consumers some of the best online information for evaluating and choosing products. Additional improvements in content and customer service helped [etown.com] excel beyond Amazon to the top ranked position. Not only did additions in site content further its control over the Gadget Guru profile, but also improved the firm's standing in On-Site Resources to the number-one spot.""""What has moved etown.com to the leadership position over the last five years is the focus on our core competency in consumer electronics. Both on the business and the editorial sides our team has decades of experience and we really strive to help consumers find the products that best suit their needs,"" said Robert Heiblim, Chief Executive Officer, etown.com. Additional honors earned by etown.com include ""Best Web Site for Electronics"" by Smart Money, ""Best of the Consumer Goods Industry"" by the Web Marketing Association, ""Best of Breed"" in online consumer electronics by Entertainment Weekly, ""Merchant of the Week"" by ZDTV, one of ""The Best Sites on the Web - To Buy the Right Gift Right Now"" by Time Digital and was also named one of the top five technology Internet sites of the year by Popular Science magazine.About GÛmez Gomez, a leading e-commerce authority for both consumers and e-businesses, provides an unparalleled view of online customer experience by combining industry specific expertise, a thoroughly objective and extensive Internet evaluation methodology, and high-quality community ratings and reviews of online businesses.Gomez.com is an e-commerce portal for consumers, featuring quality e-commerce content, tools and incentives to help consumers navigate the e-commerce Web and transact on the Internet. Gomez.com provides content, tools and other decision support on over 30 online industries to millions of consumers globally. GomezPro is an e-commerce portal for professionals, featuring online customer experience measurement, expert e-commerce insight and vendor selection services to help professionals build successful e-businesses, acquire customers and measure success. GomezPro provides real-time data, tools and analysis on more than 800 e-commerce companies in over 30 verticals. For more information, visit http://www.gomez.com.About etown.comFounded in 1995 by a group of the consumer electronics industry's most experienced and well-respected journalists, etown.com is the definitive information and shopping resource for buyers of consumer electronics (CE) products. From how to operate the latest gadget to what model will best meet an individual's needs, etown.com provides consumers with the most comprehensive and reliable information available. The expert content provided on etown.com ensures that customers will be pleased with their purchase decision, whether they choose to buy through etown.com or another outlet. etown.com makes its expert content available to retail and media partners through a licensing program and provides e-commerce infrastructure services to portals, Internet Service Providers (ISPs), consumer electronic manufacturers, and national retailers. Co-branding and content partners include Yahoo!, Lycos, ZDNet and Time Warner. etown.com has offices in New York and San Francisco. For more information, visit www.etown.com.

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