Hifi.com Signs Shopping Agreement With etown.com

Extends Brand Awareness And Offers Consumers Additional Product Resources

21-Jul-00

Hifi.com, a multichannel provider of consumer electronics and home entertainment products, announced that they have signed an agreement with etown.com, an online consumer electronics resource, to offer etown.com site visitors the opportunity to purchase products offered by Hifi.com. Hifi.com is a sister company to Cambridge SoundWorks, and a wholly owned subsidiary of Creative Technology Ltd. (NASDAQ: CREAF).As part of this agreement, Hifi.com's full product line, including the Cambridge SoundWorks line of award-winning home stereo, home theatre and multimedia speakers will be available to etown.com visitors. Through the etown.com site, visitors are able to read product profiles, descriptions and comparisons penned by etown.com's expert editorial staff and then immediately purchase any of the products listed through Hifi.com as part of etown.com's DealerWeb program. Hifi.com will process and support all sales, as well as offer the same consumer friendly policies available on the www.hifi.com Web site, such as its 45-day satisfaction guarantee. ""Hifi.com and etown.com have developed leadership and a devout following in their respective areas,"" said Michael Sullivan, President of Hifi.com. ""This partnership allows both companies to do what they do best. etown.com will help aggregate an additional, highly targeted group of customers interested in consumer electronics, while Hifi.com backs this up with its world class products, policies and fulfillment offerings."" ""By bringing Hifi.com into our circle of DealerWeb merchants we further our commitment to our visitors to provide them with access to the products they want and the service they deserve,"" said Robert Heiblim, Chief Executive Officer, etown.com. ""With Hifi.com, we continue to build the momentum behind our DealerWeb program and further establish etown.com as one of the best online CE resources.""Hifi.com is the Internet's exclusive e-tailer for Marantz, Celestion and Cambridge SoundWorks in home audio, and is an authorized e-tailer for Sony, Onkyo, Harman Kardon, JBL, Philips, Samsung, JVC, Panasonic, Aiwa, Niles, Russound, Kodak and Creative Labs, Inc. About Hifi.comHifi.com, a wholly owned subsidiary of Creative Technology Ltd., is a multi-channel provider of consumer electronics and home entertainment products. Hifi.comís offline and online channels include the Cambridge SoundWorks retail chain, the www.hifi.com Web site and the branded Hifi.com catalog. Created to set the standard for customer service in the consumer electronics/home entertainment category, Hifi.com offers leading brands, valuable information, and advice from audio, video and home electronics experts online and via its Call Center (800 FOR HIFI). Hifi.com has been named one of the ""Top 100 Web Sites"" by PC Magazine and one of the ""Best Sites On The Web"" by TIME Digital. About etown.comFounded in 1995 by a group of the consumer electronics industry's most experienced and well-respected journalists, etown.com is the definitive information and shopping resource for buyers of consumer electronics (CE) products. From how to operate the latest gadget to what model will best meet an individual's needs, etown.com provides consumers with the most comprehensive and reliable information available. The expert content provided on etown.com ensures that customers will be pleased with their purchase decision, whether they choose to buy through etown.com or another outlet. etown.com was recently ranked the No. 1 overall consumer electronics site by GÛmez.com, a leading Internet research and analysis site. etown.com makes its expert content available to retail and media partners through a licensing program and provides e-commerce infrastructure services to portals, Internet Service Providers (ISPs), consumer electronic manufacturers and national retailers. Co-branding and content partners include Yahoo!, Lycos, ZDNet and Time Warner. etown.com has offices in New York and San Francisco. For more information visit www.etown.com.

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http://www.hifi.co
http://www.etown.com