etown.com Expands Senior Management Team

New Blood Brings Decades Of Varied Experience To Internet Start-Up

26-Jul-00

etown.com, an online consumer electronics (CE) resource, announced the addition of four new members to its senior management team, completing the circle of executives from the entertainment, Internet, consumer electronics and high-tech industries. New appointments include Steve Ramirez, Vice President of Marketing, Randy Strong, Vice President of Sales, Chief Technology Officer Jason Oliver and Kelly O'Connor, National Director of DealerWebô development. ""We have been around long enough to know the value of people who have established themselves professionally and understand what it takes to be successful in this market,"" said Robert Heiblim, Chief Executive Officer, etown.com. ""We now present a formidable group that will continue to keep etown.com at the forefront of the consumer electronics industry.""etown.com closed its second round of funding in December of 1999, and recently received accolades including the No. 1 ranking as overall consumer electronics site by GÛmez Advisors, and Smart Money's ""Best Web Site for Electronics."" etown.com was established in 1995 by consumer electronics industry experts and has now grown to more than 110 employees. Ramirez joined the team at etown.com after spending nine years in the entertainment industry and most recently as the Vice President of Marketing for DVD and Home Video at New Line Cinema. Ramirez is responsible for developing brand strategy, consumer promotions, management of the public relations and creative advertising teams, product merchandising and corporate identity. He also manages etown.com's strategic alliances with Yahoo!, Lycos, ZDNet and Time Warner.Strong came to etown.com from Macromedia where he was the North American Manager of Sales for the Interactive Learning Division. Prior to Macromedia, he served in various roles with Silicon Graphics for four years, including manager of strategic partnerships for the Internet Systems Division and North American sales manager for the film, video and entertainment industries.Oliver is leading etown.com's site development, helping consumers make the right choice when looking to purchase consumer electronics. He has accomplished this through such means as incorporating Ask JeevesÆ technology to create an interactive shopping assistant and the use of multimedia FlashÆ animations to help consumers with the often difficult process of setting up and configuring consumer electronics systems. Prior to etown.com, Oliver most recently served as Chief Technology Officer for Novo Interactive after a merger of Ironlight Digital and Novo Media Group, where he guided the company to create digital commerce Internet solutions.O'Connor brings 20 years of experience as a senior sales executive in consumer electronics. Prior to joining etown.com, O'Connor was an account manager at Sanyo Fisher, where he was responsible for sales to all key regional retailers and distributors, and pioneered the development of a national No. 1-selling product. His responsibilities at etown.com include building the etown.com DealerWeb, comprised of Internet-based and traditional consumer electronics retailers that offer the consumer the best selection, service and a central contact point for all questions and service needs. Since joining etown.com, O'Connor has built the DealerWeb to more than 15 partners. About etown.comFounded in 1995 by a group of the consumer electronics industry's most experienced and well-respected journalists, etown.com is the definitive information and shopping resource for buyers of consumer electronics (CE) products. From how to operate the latest gadget to what model will best meet an individual's needs, etown.com provides consumers with the most comprehensive and reliable information available to ensure that customers will be pleased with their purchase decision, whether they choose to buy through etown.com or another outlet. etown.com was recently ranked the No.1 overall electronics site by GÛmez.com, a leading Internet research and analysis site.etown.com makes its expert content available to retail and media partners through a licensing program and provides e-commerce infrastructure services to portals, Internet Service Providers (ISPs), consumer electronics manufacturers, and national retailers. Co-branding and content partners include Yahoo!, Lycos, ZDNet and Time Warner. etown.com has offices in New York and San Francisco. For more information visit www.etown.com.

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