Panasonic's New DVD Recorder/Player Employs Genesis Chip As a Key Component

Genesis Microchip's Pursuit Of Consumer Video Applications ""Starting to Pay Off""

7-Aug-00

Panasonic is the latest company to announce a product utilizing Genesis Microchip's digital video-processing technology, Genesis (NASDAQ: GNSS) has reported. The Panasonic DMR-E10 DVD recorder/player features superb image and sound quality (MPEG-2 recording on a 4.7 GB DVD-RAM disc), multi-disc playback capability (DVD-RAM, DVD-Video, CD-DA, V-CD), along with easy operation with random access, program navigation, play list playback and more. The recorder/player's progressive-scan video is provided by the Genesis gmVLX1A-X integrated circuit. ""Our strategic investment in digital video-processing components is starting to pay off,"" said Peter Mandl, Genesis Microchip's Marketing Director for Consumer Video. ""We're delighted to see our chips used by the world's leading consumer electronics companies. The Panasonic DVD recorder is a perfect example of a new consumer-based digital video product."" Panasonic was the first company to use a Genesis chip in a DVD-Video player, the Panasonic H1000D (announced in August 1999). ""We chose the Genesis chip for a variety of reasons,"" said Eddie Esaki, General Manager, Sales and Marketing, Digital AV Network Division. ""Not only does it provide outstanding video quality, but as a single-chip processor, it provides tremendous value for us. We're happy to use it again in a consumer-based product."" The gmVLX1A-X integrated circuit (IC) uses Genesis Microchip's most advanced vertical/temporal filtering and scaling algorithms to convert interlaced (television-style) video for display on high-resolution, non-interlaced displays (e.g., digital TVs, PC monitors, LCD TVs, video projectors, high-end home entertainment systems etc.). Conversion techniques are often called ""line doubling"" because television video uses an ""interlacing"" method of displaying half the video lines at any moment. Non-interlaced displays are often called ""progressive-scan"" monitors because, unlike television screens, they display an entire video image in one pass. The Genesis chip is said to ensure that output video is always clean, sharp and stable, while other processing methods often produce ""jaggy"" or ""blocky"" images. Panasonic consumer DVD products are marketed in the United States by Panasonic Consumer Electronics Company (PCEC), a division of Matsushita Electric Corporation of America (MECA). MECA is the principal North American subsidiary of Matsushita Electric Industrial Co., Ltd. (NYSE: MC), one of the world's largest producers of electronics and electric products for consumer, business and industrial use. Consumers seeking more information on the company's products can contact Panasonic's Customer Call Center at 800 211 PANA or access Panasonic's home page at www.panasonic.com. Genesis Microchip Inc. - an ISO9001-registered company - is a leading supplier of analog, digital and dual analog-digital interface solutions for the LCD monitor markets. The company's highly integrated semiconductors are also used in digital displays, DVD-Video players, home theatre equipment and many other consumer applications. Genesis chips have been used in products from Acer, Apple Computer, Daewoo, Dell, Fujitsu, IBM, In Focus Systems, Hitachi, LG Electronics, Mitsubishi, NEC, Philips, Samsung, SGI, Sharp, Sony, Tatung, ViewSonic and more than 200 other companies. Genesis is headquartered in Thornhill, Ontario, Canada, while its U.S. subsidiary is located in Alviso, California. Further information is available at www.genesis-microchip.com.

Read More:
http://www.genesis-microchip.com