Universal Pictures Picks ReplayTV Service To Launch First-Ever Personal TV Advertising Campaign

Deal Includes Exclusive Branded Editorial Zone, Delivery Of Unique Content, Interactive Television Advertising To All ReplayTV DVRs

30-Aug-00

Universal Pictures and ReplayTV, Inc. will deliver interactive advertising for the first time via a personal television service, using the free ReplayTV Service, the companies. Under the terms of the agreement, Universal Pictures will use several advertising vehicles offered by the ReplayTV Service, to promote and deliver content and brand messaging throughout ReplayTV's interface and exclusive promotional materials available only to ReplayTV users.""Working with ReplayTV makes it feasible for us to build and maintain an in-the-home relationship with our consumers by delivering our latest releases of theatrical and home video previews directly to ReplayTV households. In addition to traditional 30 and 60 second spots, consumers will have the chance to view behind-the-scenes footage and advanced clips not available elsewhere,"" said Marc Shmuger, President, Marketing for Universal Pictures. ""Our brands are our movies and by gaining an exclusive position with ReplayZones and other premium positions to promote each new release, Universal Pictures will gain valuable research and insights that will increase our overall advertising ROI in the future as personal television becomes more ubiquitous.""With ReplayTV, viewers can pause, instant replay, rewind, fast-forward, frame advance and watch in slow motion their favorite live sports events and TV shows. Using ReplayTV personal television technology with the free ReplayTV Service, viewers don't have to miss their favorite programs since ReplayTV automatically searches, finds and records them for anytime playback. Viewers can also create personal channels based on themes or shows using ReplayZones. Every time viewers sit down to watch TV, the most current episodes of their favorite shows are available on ReplayTV. ""This is a landmark partnership for ReplayTV and personal television. We couldn't be more pleased to be working with Universal Pictures in this, our inaugural advertising campaign on the ReplayTV Service. The ReplayTV Service offers all advertisers, starting with Universal Pictures, innovative ways to reach their target audiences more effectively and efficiently,"" said Michael Teicher Senior Vice President of Advertising for ReplayTV.ReplayTV Service The free ReplayTV Service guarantees viewers will never miss their favorite shows by giving them the ability to create their own on-demand television schedules filled with shows and movies they have picked. With the ReplayTV Service, viewers can create their own personal channels, such as a ""Friends"" channel, where the latest episode of the popular sitcom is always available for viewing. ReplayZones provide category listings that make it easy to find and record the best of what's on TV, whether it's movies, sitcoms, sports, cartoons, or any other TV category. A real-time keyword search lets viewers find their favorite titles, subjects, actors or directors, then ReplayTV records these old or new favorites. The ReplayTV Service includes the recently introduced MyReplayTV, a Web portal where viewers can find out about TV programming, gather additional information about shows of interest and control the ReplayTV Service and digital video recorder via the Internet. About ReplayTV, Inc. ReplayTV, Inc., based in Mountain View, California, is the creator of ReplayTV, the original personal television service and the leading technology in digital video recorders. For more information, visit the ReplayTV Web site at www.replaytv.com or phone 800 266 1301. About Universal Studios Universal Pictures is part of Universal Studios (www.universalstudios.com), a unit of The Seagram Company Ltd., a global entertainment and beverage company.

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http://www.universalstudios.com
http://www.replaytv.com