Sampo America Enters U.S. Consumer Electronics Market

Taiwanese CE Company To Launch Line Of High Performance HDTVs And DVD-Video Players And Plasma Displays Under Its Own Brand

27-Sep-00

Sampo America, a wholly owned subsidiary of Sampo Corp., a 64-year-old Taiwanese consumer electronics manufacturer, will enter the U.S. market this fall with a full line of HDTVs and DVD-Video players under its own brand.""For years, Sampo has produced high-performance digital consumer electronics products for the world's top brands,"" James Chen, President, Sampo America, said. ""This time, we're bringing next generation digital convergence products to the U.S. under our own name.""Sampo America's entry into the U.S. market will help meet burgeoning consumer demand for HDTV and DVD-Video players. The U.S. DVD-Video player market surpassed all expectations in 1999 with shipments up more than 300 percent over 1998. By 2008, more than 50 percent of all new television sets purchased in the United States will be HDTV, according to a Cahners In-Stat report.""We will focus on distributing our products through regional retailers, such as the members of the Nationwide Buying Group, and select e-commerce sites,"" Chen said. This strategy will allow small to medium sized retailers to carry a high-performance, high-value HDTV/DVD player line that will differentiate their offerings from the lines currently carried by national chains.""About Sampo AmericaSampo America is the consumer electronics division of Sampo Corp. responsible for same brand sales in the United States. Headquarters for Sampo America are in Baldwin Park, California. For more information, visit www.sampoamericas.com.About Sampo Corp.Founded in 1936, Sampo Corp. is a leading supplier of consumer electronics, home appliances and telecommunications products. The company is one of the top original equipment manufacturers (OEM) selling to the United States as well as the United Kingdom, Germany, Netherlands, France, Australia, Hong Kong, and China. Headquartered in Taipei, Taiwan, Sampo Corp. has manufacturing plants in Taiwan, the Philippines and China. Sampo Corp. has more than 5,000 employees throughout Asia, Europe and the United States.

Read More:
http://www.sampoamericas.com