Sonic And Verance Join Forces To Deliver DVD-Audio And EMD Watermarking

Integrated Solution Simplifies Watermarking Of DVD-Audio Content

10-Oct-00

Sonic Solutions (NASDAQ: SNIC) and Verance Corporation announced at the Audio Engineering Society (AES) convention a strategic relationship to advance the use and integration of the Verance watermarking technology in SonicStudio HD. ""With the addition of Verance watermarking technology, users will be assured that watermarking will be transparent to the listener, secure and survivable, even when the music content is altered or transmitted, and efficient both in terms of encoding and of watermark detection,"" stated David Leibowitz, Chariman at Verance Corporation. ""Verance is pleased to work with Sonic Solutions, the premier provider of DVD-Audio mastering systems, to provide an integrated solution to our customers for mastering DVD-Audio content and SDMI Phase I content that complies with the industry standards."" Verance's technology is the DVD Forum's recommended format for DVD-Audio watermarking and has also been selected as the Phase 1 screening technology by SDMI (Secure Digital Music Delivery) for Internet audio distribution. ""When considering watermarking approaches for DVD-Audio titles and EMD, it was only natural for Sonic to team with Verance Technology,"" said Yuki Miyamoto, Senior Strategic Business Manager for New Technologies at Sonic. ""Integrating Varance watermarking technology helps ensure that Sonic users are able to produce DVD-Audio titles even more efficiently."" Verance watermarking will be fully integrated into AutoSonicô, an option for SonicStudio HD. AutoSonic enables efficient batch processing of soundfiles either by distributed processors on a network or by a single SonicStudio HD workstation. By leveraging AutoSonic's server-based processing, users can implement an efficient production process that includes watermarking soundfiles, sample rate conversion, ATRAC-3 encoding for electronic music distribution as well as formatting for DVD-Audio titles. Verance audio watermarking solutions were adopted in 1999 as the global industry standards for copy control for DVD-Audio and for Phase One of digitally delivered music by the Secure Digital Music Initiative (SDMI). Verance MusiCode system was honored by DISCOVER Magazine as the 1998 ""Technology of the Year"" in the Sound Category. Verance digital audio watermark delivers indelible, inaudible copyright management information. The Verance watermark becomes an integral part of the audio component, always traveling with the music through compression, processing and format conversions, and the watermark can be detected from both analog and digital sources. For more information about Verance Corporation, visit www.verance.com. For more information about Sonic Solutions, visit www.sonic.com.

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http://www.verance.com
http://www.sonic.com