Panasonic Promotes DVD-Audio At Retail, Rebate And Free Recordings With Purchase Of DVD-Audio Player

30-Nov-00

Two mail-in offers conducted by Panasonic/Technics are hitting store shelves this month to promote the purchase of home, portable and car DVD-Audio players. The promotion runs from November 7 through January 31, 2001. The first promotion offers a $75 rebate with the purchase of a Panasonic DVD-A7 or $100 with purchase of a Technics DVD-A10 DVD-Audio/Video player. As a bonus, consumers will receive an additional $50 rebate if they buy a Technics SA-DA8K, SA-DA8N or SA-DA10N DVD-Audio ready receiver on the same date as they purchase a Panasonic or Technics DVD-Audio player. The second promotion offers free DVD-Audio recordings with the purchase of a Technics or Panasonic DVD-Audio/Video player, Panasonic portable DVD-Audio player, Panasonic micro system with DVD-Audio or Panasonic car DVD-Audio player/receiver. The customer chooses two or three DVD-Audio recordings (depending on product purchased) from a selection of albums including those from Emerson, Lake & Palmer, Natalie Merchant, Big Phat Band, Aaron Neville, Willie Nelson, Bobby Short and Daniel Barenboim conducting Beethoven.Sales receipts, serial numbers and original UPC bar codes from the cartons must accompany the offer form. Products must be purchased between November 7, 2000 and January 31, 2001. All requests must be postmarked by February 28, 2001.Major record companies such as Warner Music, Surrounded By Entertainment and 5.1 Music are producing music in the DVD-Audio format to utilize its advanced resolution surround capability for 5.1-channel or two-channel sound. It is anticipated that hundreds of titles will be available in the marketplace by yearís end. The titles incorporate brand new mixes and new artist photos.For more information, visit www.panasonic.com or www.technicsusa.com.

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http://www.panasonic.com
http://www.technicsusa.com