United Entertainment Media has announced that attendance to the Technology Showcase portion of the second annual Surround 2001 Conference & Technology Showcase is free to all qualified audio professionals - including, but not limited, to musicians, producers, audio engineers, game developers and studio owners. Attendees will get unprecedented hands-on demonstrations and in-depth presentations of the surround experience in all its form - from gaming to surround music and multi-channel live environments.The highly anticipated event takes place December 8-9, 2000 at the Beverly Hilton Hotel in Beverly Hills, California, and is sponsored by Super Audio CD, Digidesign (a division of Avid), DTSÆ Digital Surroundô, Studer, DolbyÆ, AMEK, Denon Electronics, Lucasfilm THXÆ and SLS Loudspeakers. In addition to demonstrations from these sponsors, showcase highlights will also include demonstrations by Scarab Technology, TC Electronic, Tannoy, Rising Sun/Holophone, Microboards, Martinsound, Steinberg and Genelec.""Surround 2001 is a unique blend of industry luminaries, manufacturers and suppliers who are pioneering efforts in multichannel audio,"" said Conference Chairman Tim Wetmore, Editorial Director, Audio Division, United Entertainment Media, Inc. ""The Technology Showcase portion is an excellent way for the industry's leading professionals to gain hands-on experience with the latest offerings from the world's leading manufacturers in surround technology.""In addition to the free showcase portion, the conference will also offer a host of presentations on issues specific to the surround community. Rob Hubbard, Audio Technical Director for Electronic Arts hosts a unique live mixing demo on December 8, illustrating how today's mixers approach surround on the leading gaming platforms. Microsoft's Brian Schmidt, Program Manager for Xbox Audio and Media and Craig Duman, Sound Designer at Interplay, will reveal their secrets for juicing up the latest in the surround game experience.Surround 2001 will also host an exclusive panel of record label executives, discussing new strategies for rolling out surround product. Featured will be Nick Sahakian, DVD-A Project Supervisor Rhino Records, Brian Ackley, Director of Production, American Gramaphone Records and Mike Hobson, President of Classic Records. For the hardcore ""how-to"" types, the conference will also showcase some leading surround experts such as Tomlinson Holman.Other highlights include an insightful session on MLP and an all star panel addressing one of the most controversial issues in surround, ""What Do I Do With The Center?,"" moderated by Murray Allen, Electronic Arts Vice President of Post Production, Testing and Technical Support and features producer/engineer Al Schmitt, John Loose of Dolby and noted film mixers Dennis Sands and Shawn Murphy. Also not to be missed are hands-on demos of multichannel miking by Bobby Owsinski and the Surround EFX session with Frank Serafine.This year's conference topics were guided by an expert board of program advisors including Leslie Ann Jones of Skywalker Ranch, Murray Allen, Electronic Arts Vice President of Post Production, Testing and Technical Support, Steve Hayes, President of CEDIA and co-owner of Custom Electronics, composer Tommy Tallarico of Tallarico Studios, Joe Chiccarelli, producer, and head of the Recording Academy Producers and Engineers Wing, Bobby Owsinski, President of Surround Associates, Paul West of Universal Music Group, Thomas Lund, TC Electronics, Floyd Toole of Harman International, Steve Thompson, Technical Director, Audio Department at Pacific Ocean Post, film mixer Scott Gershon, Michael Frondelli, Vice President, Studio Operations at Capitol records, David Griesinger of Lexicon and George Massenburg, President of GML.