""Presenting Sponsorship"" Unites Digital Technology Leader, Sundance Film Festival

Sundance Alliance Bolsters Zenith

26-Jan-01

Zenith Electronics Corporation is Presenting Sponsor of the Sundance Film Festival, the ten-day celebration of new independent cinema by the industryís most promising filmmakers. The corporate leadership presence of Zenith at the 2001 Sundance Film Festival, which runs through January 28, marks the latest initiative by the consumer electronics giant to emphasize its status as a leader in digital technology, with particular appeal to younger, forward-thinking consumers. ""Zenithís innovative digital technologies, particularly its leadership in HDTV, will play a leading role in bringing independent films to national and international audiences,"" said Ian Calderon, one of the founders of the Sundance Institute. The position of Presenting Sponsor provides numerous promotional opportunities at the Sundance Film Festival, including signage throughout the festival, display of Zenith products and participation in event presentations, centrally located at the Sundance Digital Center, the Sundance Film Festivalís technology showcase. ""This is absolutely the right place for Zenith to reintroduce itself to the world as a leader in home entertainment technology,"" Calderon, said. ""Sundanceís exploration of independent cinema is further enhanced by Zenithís technology involvement and support.""Patrick Kilroy, Zenith Vice President, Marketing, said, ""As a leader in the development of cutting-edge video and digital technology, Zenith is excited to be part of this renowned independent film festival. Sundance Film Festival is an ideal partner for Zenith as we push the envelope of technology and concentrate on unique, digital products that simplify and improve peopleís lives.""For more information about Zenith Electronics Corporation, visit www.zenith.com. For more information about the Sundance Film Festival, visit www.sundance.org.

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