etown Licenses CE Content And Provides E-mail Customer Support Services To Ultimate Electronics

1-Feb-01

etown, the premier provider of consumer electronics information and data services and Ultimate Electronics Inc. (NASDAQ: ULTE), a leading specialty retailer of home entertainment and consumer electronics (CE) products, announced that etown will license comprehensive consumer electronics content, including product profiles, how-tos and troubleshooting guidance to Ultimate Electronics customers. etown will also provide e-mail customer service in the form of product support and other information.""By partnering with etown, Ultimate Electronics will have the most comprehensive, customer-friendly product information available,"" said Dave Workman, Chief Operating Officer and President of Ultimate Electronics. ""Our customers will benefit from having etown's constant stream of unbiased CE advice and background to help them make an educated purchasing decision when visiting one of our stores.""Experts at etown review hundreds of products in over 60 product categories each year, and provide consumers with independent, objective information to assist them in their buying decisions. etown.com is the largest consumer electronics-specific publication of any kind, in any medium. ""Ultimate Electronics recognizes the their customers have to be able to compare products and really understand what they're purchasing,"" said Robert Heiblim, Chief Executive Officer, Collaborative Media - etown. ""By providing Ultimate Electronics with our expert content, they are able to better serve their customers in a time when CE technology can be very confusing.""