Toshiba Announces Major Promotional Partnership Agreement With Hollywood Video

Toshiba DVD-Video Purchasers To Receive Ten ""Totally Free"" DVD Rentals At Any Hollywood Video Outlet

20-Feb-01

Toshiba announced that it has partnered with national retail chain Hollywood Video to help promote the DVD-Video format. As part of Toshiba's partnership with Hollywood Video, consumers who purchase select Toshiba DVD-Video players beginning February 1, 2001 will receive ten ""totally free"" DVD rentals (approximately a $30 value) redeemable at more than 1,800 Hollywood Video locations across the U.S. (Consumers are not required to rent any DVD movies from Hollywood Video in order to receive their ten free rental discs.)In addition to the free DVD rental promotion, Toshiba's partnership with Hollywood Video will include high-visibility placement of promotional P.O.P. materials in electronics retail outlets throughout the country. The promotion will also be advertised in Hollywood Video's in-store magazine and television monitor program.""As a core technology developer and manufacturer of a wide lineup of innovative DVD-Video products, Toshiba understands that in order for the format to grow to its full potential, consumers need full and easy access to the widest possible variety of software,"" noted Jodi Sally, Toshiba Director of Marketing, TV/VCR/DVD and Portable Products. ""Our partnership with Hollywood Video, along with our other targeted DVD promotions planned for 2001, will not only provide consumers with immediate access to high quality DVD movies and add value to their DVD player purchases, but will also help generate excitement for the format and help generate growth for both DVD and related digital entertainment products."" For more information, visit www.toshiba.com.

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