DTSÆ Entertainment Conducts Nationwide Bus Tour To Build Enthusiasm For DVD-Audio And 5.1 Music

DTSÆ Road Show To Visit Retailers In New York, Philadelphia, Detroit, Minneapolis, Seattle, Portland, San Francisco,Sacramento, Los Angeles, Orlando

23-Feb-01

DTSÆ Entertainment has begun a nationwide bus tour to promote a new series of DVD-Audio releases and DTS 5.1 music discs to a vast audience of consumers and retailers. Specially equipped with a 5.1-channel surround sound audio system, this DTS Entertainment ""tour bus"" will visit many music retail stores to demonstrate ""in person"" the amazing sonic experience that 5.1 digital surround represents to music enthusiasts. Joining DTS in this nationwide promotion is Valley Entertainment, its full-service marketing, sales, and distribution partner. The two companies will work in unison to educate consumers and music retailers about the availability of DTS Entertainment's 150 titles, which are playable on millions of 5.1 home, car, and PC sound systems equipped with the DTS surround technology. Artists now featured on DTS 5.1 music discs include The Eagles, Sting, Boyz II Men, Vince Gill, Eric Clapton, Steely Dan, Santana, George Strait and Sheryl Crow. The leading supplier of 5.1 music recordings in the world, DTS Entertainment is now one of the first companies to also produce DVD-Audio titles, with the release of Toy Matinee and Studio Voodoo in March, 2001. Many of these retail buyers and their customers will experience the new DVD-Audio format for the first time, during this bus tour. And these DVD-Audio discs can also be played on all existing DVD-Video players. ""With 5.1 surround music, a demonstration is worth a thousand words,"" said David DelGrosso, DTS Vice President of Consumer Marketing. ""The recent explosion in popularity of DVD-Video titles in 5.1-channel digital surround is only the beginning of the new profit opportunities facing software retailers. DVD-Audio will soon represent a similar financial upswing for the entire record industry. And with a wealth of experience in developing product in 5.1 surround, DTS Entertainment will be a major contributor to this upcoming success story."" Retailer inquiries should be directed to Anne McDermott at 212 974 9400 (ext. 11) or Anne@valley-entertainment.com. This month-long tour will end at the NARM Convention (in Orlando, Florida) where the bus will be open for demos to attendees of the convention. Bus Tour Target Cities And Dates2/19 - Norristown, Pennsylvania2/20 - New York, New York2/21 - Edison, New Jersey/Philadelphia, Pennsylvania2/22 - Albany, New York2/23 - New York, New York2/24 - East Lansing, Michigan2/25 - Ann Arbor, Michigan2/26 - Detroit/Ann Arbor, Michigan2/27 - Minneapolis, Minnesota3/01 - Seattle, Washington3/02 - Portland, Oregon3/03 - San Francisco, California3/04 - Sacramento, California3/05 - San Jose, California3/06 - Los Angeles, California3/07 - Los Angeles, California3/08 - Phoenix, Arizona3/09 - Amarillo, Texas3/11 - Orlando, Florida (NARM)3/12 - Orlando, Florida (NARM)For more information about DTS, visit www.dtsonline.com.

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