Christie Digital's DigiProô Projector Chosen For Unique Digital Showing

Christie Digital Systems Makes Possible The Historic Launch Of BroadwayCinemaô With The World Premiere Of ""Jekyll & Hyde: The Musical"" Starring David Hasselhoff

5-Mar-01

Christie Digital Systems has announced its participation in a unique digital showing in two of National Amusements' theatres with the award-winning DigiProô projector featuring DLP Cinemaô technology for the launch of BroadwayCinemaô, and the world premiere of ""Jekyll & Hyde: The Musical"" starring David Hasselhoff on Saturday, March 10, 2001.To launch Broadway Television Network's (BTN) new entertainment concept, BroadwayCinema, Christie Digital's DigiPro projectors will display the first original high definition Broadway musical in National Amusements' theatres.""We are pleased to be offering alternative programming in our theatres,"" noted Shari E. Redstone, President of National Amusements. ""This presentation of ëJekyll & Hyde,í a high definition recording of the live Broadway production, is an exciting milestone for our company and it provides our patrons an affordable opportunity to view a Broadway hit with the convenience that only their local cinema offers."" This exhibition represents the first of many alternative types of entertainment which National Amusements hopes to feature in its theatres.""We are proud to have been invited to support our longstanding partner, National Amusements, in accomplishing this industry first. We feel this presentation is yet another step forward in moving from film to the flexible world of digital,"" remarks Jack Kline, President and COO of Christie Digital Systems USA.The vision of digital cinema began just two years ago with the insight that high performance projection systems offered the technological promise of replacing film. Now, the presentation of ""Jekyll & Hyde"" as the first non-film program distributed for digital cinema display is a springboard for other live events to find their way into the multiplex.Kline continues, ""The benefit of digital projectors is to offer theatre owners greater flexibility of content. In the future you'll go to theatres to see live and pre-recorded presentations of sporting events and even musical concerts. It's all about entertaining audiences with unique viewing experiences. Digital makes it quicker, clearer and more real.""As Kay Koplovitz, BTN's Chairman of the Board attests, ""Once you see the clarity of the picture and hear the lushness of the sound in a stadium-seating cinema environment, consumers will have a compelling reason to bring the whole family to their local digital cinema theatre for a truly unique and wonderful experience.""Christie Digital's DigiPro projector features DLP Cinema technology, 13000 ANSI lumens, a contrast ratio of over 1000:1 and complete compatibility with 720-line and 1080-line HDTV standards. The projector has already received accolades in the high performance projection industry by winning Presentation magazine's prestigious Standing Ovation Award for best overall digital cinema projector.BroadwayCinema Venues Featuring Christie Digital's DigiPro Projector:Showcase Cinemas Randolph (Boston metro area), Route 139, 73 Mazzeo Drive, Randolph, Massachusetts, 7 and 10pm, $19.95. Order tickets through KWIK TIX at 781 963 5600 or showcasecinemas.com, or visit the box office or customer service counter at area theatres.Lee Highway Multiplex Cinemas (Northern Virginia/Washington, D.C. metro area), 8223 Lee Highway, Merrifield, Virginia, 7 and 10pm, $19.95. Order tickets through KWIK TIX at 703 502 4060 or multiplexcinemas.com, or visit the box office or customer service counter at area theatres.To learn more about BroadwayCinema, visit www.broadwayonline.com/html/jekyll.html. For more information about Christie Digital Systems, Inc., visit www.christiedigital.com.

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http://www.christiedigital.com
http://www.broadwayonline.com/html/jekyll.html