TI Demonstrates Advanced State Of Readiness Of DLP Cinemaô Technology At ShoWest

Company Gearing Up To Support Production Rollout During 2001

9-Mar-01

At a series of demonstrations at ShoWest, Texas Instruments aimed to confirm the advanced state of readiness of its DLP Cinemaô technology. The demonstrations showcased a complete delivery system, a full-length feature (Miramax/Boeing digital cinema screening of ""Spy Kids""), and a clip montage of previous releases. ""It seems incredible to think that there have been prototype DLP Cinema projectors installed for almost two years now,"" said Doug Darrow, Business Manager for DLP Cinema Products at Texas Instruments. ""The technology has proved to be extremely reliable in over thirty sites around the world, and has gained outstanding acceptance from almost everyone in the industry - from moviemakers to moviegoers. No other projection technology comes close to where we are today."" During 2000, DLP Cinema technology was also featured in end-to-end distribution system demonstrations in which ""Titan AE"" was transmitted via a broadband fiber network from California to a movie theatre in Atlanta, Georgia and ""Bounce"" was transmitted via satellite to a movie theatre in New York City. Darrow went on to note that the first commercial sales of digital cinema projectors based on DLP Cinema technology have already been made. Imax subsidiary Digital Projection has sold their first two systems to Japanese cinema operator T-Joy as part of a three-year deal to supply the company with digital cinema projectors, while Barco has sold a D-Cinestar projector to Eclair Laboratories, a post production house based in Paris, France. Christie Digital Systems has also sold their first DigiProô projector to Imagica, a post production house in Japan. ""We feel very bullish that 2001 will be the year when digital cinema really starts to take off,"" continued Darrow. ""Based on the early commercial acceptance of DLP Cinema technology, together with the readiness of scalable delivery systems - not to mention the major studios, distributors and theatre operators - we believe that a sizeable rollout is possible this year. In fact, we have the manufacturing capacity to support whatever the industry demands."" As well as TI having a significant presence at ShoWest, the three companies announced as licensees of DLP Cinema technology also showed the readiness of their commercial digital cinema products - BARCO, Christie, and Digital Projection all showcased their respective digital cinema projector offerings. ""While other companies talk about what they will do in the future,"" concluded Darrow, ""we at TI are showing what we've already done. DLP Cinema technology is already capable of delivering a visual experience which the majority of commentators say is a superior overall viewing experience to what exists in theatres. As we continue to develop the technology, we're continuing to improve it. We have a leadership position today which we have no plans to relinquish."" For more information about DLP Cinema, visit www.dlp.com.

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