IMAXÆ Announces New ""Super"" Digital Cinemaô Projector For Largest Stadium-Seating Theatres

9-Mar-01

IMAXÆ Corporation (NASDAQ: IMAX, TSE: IMX) announced its plans to build DLP Cinemaô projectors capable of projecting the largest high quality digital image available anywhere in the world. This new Super Digital Cinemaô projector will have twice the performance of d-cinema and will be the only system capable of filling the largest stadium-style theatres with screens as large as 80 feet wide. The projector will use proprietary and patent-pending technology in addition to Texas Instruments (TI) Inc.ís DLP Cinema technology.Speaking at a luncheon at the exhibition industry's ShoWest forum, IMAX co-CEOs Richard L. Gelfond and Bradley J. Wechsler said, ""IMAX is the leader in high-end visual presentations and has provided the world's best cinematic images for 30 years. We plan to leverage our expertise to deliver a DLP Cinema presentation product that is superior in quality to any other digital-based product in existence. To date we have built early stage working prototypes of the projector and our intention is to roll out a production version late this year.""This announcement follows on the heels of the sale by IMAX subsidiary Digital Projection International (DPI) sale of the first DLP Cinema projector to a commercial exhibition chain in December 2000. The DIGIMAXô projector located at T-Joy's multiplex in Hiroshima, Japan, is the first to be in operation outside of the prototype network established by TI. Attendance is reported to be higher than at comparable theatres in the multiplex that are non-digital.More information on Digital Projection can be found at www.digitalprojection.com.

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