NEWS

The Infinity Academy Receives High Marks From Dealers And Sales Associates

19-Mar-01

As part of its ongoing commitment to providing dealers and sales associates with the tools and programs to maximize their customer service and support, Infinity has recently completed several sessions of its Infinity Academy, one of the industryís most comprehensive dealer training programs. Participants who have completed the program have given the Infinity Academy high marks, noting that they have gained a greater understanding of loudspeaker design and room acoustics. Eli Harary, Infinity Brand Manager, pointed out, ""With the establishment of the Infinity Academy, Infinity now provides the highest quality dealer training in the industry. Our company prides itself on offering the finest loudspeakers available - but even a great loudspeaker is only as good as the quality of its installation and setup. The Infinity Academy provides dealers and installers with the knowledge and practical hands-on experience they need to provide the maximum level of service to their customers, and assure that Infinity owners will enjoy the full potential of our standard-setting loudspeakers."" Harary continued, ""We have conducted nine Infinity Academy sessions since September, and have trained more than 45 dealers and installers from the United States and abroad. Weíve received nothing but positive comments from the attendees, all of whom feel theyíve gained significant experience and knowledge from the sessions."" The program provides in-depth instruction in the design and technologies used in Infinity loudspeakers, and covers a variety of related topics, such as room acoustics, speaker/room interactions, and overcoming ""real world"" problems in loudspeaker installations to achieve the best sound quality. The Infinity Academy training sessions are conducted at the Harman Consumer Groupís state-of-the-art Loudspeaker Design and Acoustics Facility in Northridge, California. The Academy is headed by Dr. Floyd E. Toole, one of the worldís foremost experts in acoustics and loudspeaker design, and provides attendees with a comprehensive understanding of the science behind the sound of Infinity loudspeakers. More than 100 dealers and salespeople will participate in the program over the next 12 months. George Liu, Owner of Audio Vision South, Tampa, Florida, pointed out, ""The Infinity Academy was like no other training program Iíd ever attended. Thanks to the Academyís clear explanations about the science of what we hear in our home entertainment systems, their was a moment in the proceedings, an epiphany if you will, where a whole new way of thinking about audio suddenly opened up to me. I feel I now have a true understanding of how audio systems work, and how we listen to them."" Al Dunstan, Sales Associate at The Listening Room, Scarsdale, New York, stated, ""The Infinity Academy provides an invaluable up-close and personal look at the people, technologies and manufacturing behind the products. It was particularly interesting to see how real-world solutions to common audio problems are developed, such as the loudspeaker measuring and calibration kit that comes with Infinityís R.A.B.O.S.ô Room Adaptive Bass Optimization System. This kit wasnít available a year ago - and itís an invaluable ëreal worldí tool in optimizing loudspeaker performance. I need to feel good about the products we sell to our customers - and the time spent at the Infinity Academy gave me complete confidence about the brand and the people who stand behind it."" The Infinity Academy curriculum comprises the following: - Room Acoustics and the Science of Sound: Presented by Dr. Toole, this course consists of an in-depth examination of the behavior of loudspeakers in rooms, emphasizing the fact that the sound of loudspeakers and the effects of room acoustics are inseparable. A wide range of topics is covered, from the effects of room acoustics on frequency response to what makes a ""good"" or ""bad"" loudspeaker and the correlation between measurements and critical listening. - Infinity Technologies: Allan Devantier, Director of Engineering, Infinity Systems, Inc., explains in detail the cutting-edge technologies utilized in Infinity loudspeakers. The design particulars and sonic benefits of innovations, such as Infinityís Ceramic Metal Matrix Diaphragm driver technology, Room Adaptive Bass Optimization System, room-friendly acoustic principles and more, are examined. - Engineering Lab Tour: A tour of the Northridge Loudspeaker Design and Acoustics Facility, the most sophisticated in the world. Equipped with state-of-the-art instrumentation, testing rooms, and design and measurement tools, including many custom-designed instruments, this facility enables a better understanding of loudspeaker design and construction than ever before. - Harman International Listening Lab Tour and Testing Session: Attendees have a chance to take a variety of listening tests in Harmanís world-renowned listening rooms. Here, listening and testing variables are controlled with exacting precision, and participants get the chance to assess and develop their critical listening abilities under the most rigorous conditions. - Factory Tour: Infinityís loudspeaker manufacturing facilities are among the most advanced in the world, and attendees get the chance to see the plant up close and in action. - Listening Session: Attendees have the opportunity to audition a number of Infinity loudspeakers using reference movie soundtrack and musical program material and selections of their choice, to hear the full sonic potential of Infinityís high performance loudspeakers under optimum sonic conditions. - Q and A: Here, participants have a chance to ask the experts at Infinity about any aspect of loudspeaker design and engineering, room acoustics and audio technology. Training sessions comprise a full day, followed by a group dinner among lecturers and participants. All attendees receive a signed certificate of completion, along with take-home reference materials. For more information about Infinity, visit www.infinitysystems.com.

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