FOX Viewers Have Strongest Interest In Interactive TV Services, According To TechTrends

New Reports Reveal New Opportunities For Cable, Satellite And Broadcast TV Networks

22-Mar-01

According to new research findings from TechTrends, Inc., FOX is the best positioned of the four major broadcast TV networks to capitalize on the development and delivery of new interactive TV services. This research has revealed that frequent viewers of FOX are more interested than ABC, CBS and NBC viewers in interactive and enhanced TV services.Additional data reveals that compared to frequent viewers of ABC, CBS and NBC, FOX viewers are willing to pay higher monthly fees for 8 of 11 interactive TV services. These findings are drawn from new data reports that examine Internet and TV characteristics and interactive TV interest level and price sensitivity of frequent viewers of 21 leading TV networks.Other key findings from the research include:- More FOX viewers access the Internet on their PC and watch TV simultaneously than do ABC, CBS or NBC viewers. - ABC viewers watch more TV than CBS, FOX or NBC viewers. - CBS viewers are willing to pay more per month for TV-based Internet services than are ABC, FOX or NBC viewers. - More NBC viewers subscribe to premium cable TV services than do ABC, CBS or FOX viewers. - Viewers of all four networks have more interest in watching movies than in any other type of TV programming, with CBS viewers leading other network viewers. About The ResearchThe scope of this research measures frequent viewers of the following TV channels:Broadcast TV networks:ABC CBS FOX NBC PBS Cable/satellite TV networks:A&E CNN Discovery Channel Disney Channel ESPN Lifetime Nickelodeon TBS Superstation TLC TNT USA Network The Weather Channel TV shopping networks:HSN QVC Shop At Home Network ValueVision Data reports for these 21 TV networks measure the interest level and price sensitivity for 11 interactive TV services: Web browsing, e-mail, video-on-demand, shopping, video games, personalized TV channels, time-shifting live TV, banking and investing, ordering groceries and restaurant meals, and printing digital photos and product information/coupons.Each report also identifies viewers' gender, age, number of TV sets per household, type of TV broadcast delivery, hours per week spent watching TV, type of Internet access, percentage that are simultaneous PC Internet and TV users, and interest in various types of TV programming (for ABC, CBS, NBC, FOX, PBS only).For more information about the report and TechTrends, Inc., visit www.techtrends.com.

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