Samsung Moves Full Speed Ahead With HDTV Plans For 2001

Variety And Upgradability Mark Samsung HDTV Strategy At 2001 CES

22-Mar-01

There is no reason to wait to try out digital television. Thatís the word from Samsung Electronics America as it announced it will move forward on plans to offer consumers a variety of digital products to engage the emerging world of digital television. Samsung has a full line of digital televisions, ranging in price from $1,199.99 to $8,499.99. Questions about standard changes, as broadcasters transition from analog to digital broadcast, will not impede the companyís goal of making digital TV available to consumers. Samsung is offering solutions ranging from fully-integrated HDTVs to HDTV monitors and set-top boxes that display over-the-air and off-satellite broadcasts.Jim Sanduski, Director of Visual Media Marketing at Samsung Electronics America, confidently offered, ""We are committed to offering a full HDTV lineup to consumers today, so they donít have to wait to begin enjoying the benefits of digital TV."" The Samsung lineup offers over a dozen different digital TV products, including: - The fully integrated HCJ655W (65-inch, 16:9 widescreen) for an MSRP of $8,499.99. - Two 16:9 aspect ratio, CRT-based, HDTV monitor sets, the HCL652W, for an MSRP of $5,999.99, and the HCL552W, for a MSRP of $3,499.99 - The SLK407W, a 16:9 widescreen EDTV (Enhanced Definition TV) monitor that employs an LCD optical engine and 480p native resolution, for a MSRP of $3,499.99 - The PCJ6215RF, a 4:3 HDTV monitor, with a 61-inch screen and a CRT-based display engine for an MSRP of $2,699.99 and the PCJ5415RF, a 53-inch, 4:3, HDTV monitor with CRT-based display engine for a MSRP of $2,299.99. - Four new flat screen Tantusô DynaFlatô high definition monitors all display a 480p progressive scan picture and feature Samsung's flat tube technology. In the 4:3 aspect ratio category there is the 27-inch TSL-2795HF with an MSRP of $1,399.99 and the 32-inch TSL-3295HF with an MSRP of $1,799.99. For the home theatre purist, in the 16:9 aspect ratio category is the 30-inch TSL-3095WHF with an MSRP of $2,699.99. - The flagship model of the Tantus DynaFlat line, however, is the TSL-3099HR, uniquely standing in the high definition/high resolution category. This ultimate TV comes in the 16:9 aspect ratio and features a flawless, bright, and eye-catching picture screen. It is shipping in the second quarter of 2001 for an MSRP of $2,999.99. - As part of a technology showcase Samsung will also have a 50-inch and 42-inch plasma display panel. The plasmas will have commercial applications with select installations. - The new SIR-T150 digital set-top box, available in November for an MSRP of $699, uniquely features a selectable output for compatibility with 1080i and 720P high definition sets, 480P enhanced definition sets and 480i NTSC analog sets. The T150 also features a 15-pin VGA type output connection for computer monitors. The SIR-S60 - available in April for an MSRP of $99 - is designed to operate with the DIRECTVÆ programming service and is perfect as a first foray into home theatre. Steve Panosian, Samsung Electronic America Digital Groupís Senior Manager for Visual Media stated, ""Samsungís new DTV set-top box addresses those consumers who want to receive free over-the-air DTV and HDTV broadcasts. The T150ís unique feature is its ability to output all DTV native resolutions - 1080i, 720p and 480p - making it a simple solution for any digital television sold to date, or currently on offer that employ DTV component video inputs."" The SIR-T150 also outputs NTSC for those who wish to receive DTV signals and connect to high performance analog products via S-Video. Reflecting Samsungís ongoing leadership with DTV, Samsung worked with the CEDIA 2000 show to feed the live program to all exhibitors, underwriting the costs in distributing a DTV signal throughout CEDIA so that manufacturers could display live TV signals from local broadcasters. At the 2000 NAB show, Samsung spearheaded an interactive broadcast service consortium that showcased a datacasting demo. Samsung also has full participation in associations that support and drive the current 8VSB system such as the CEA and ATSC - further testament to Samsungís commitment to managing DTV solutions. For more information about Samsung Electronics America (SEA), visit www.samsung.com/USA.

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