ALWAYSi Provides Film Library To Media Station's Broadband Networks

26-Mar-01

ALWAYSi, the leading online independent entertainment company, announced a partnership with Media Station, the leader in streaming rich multimedia content on demand and via digital download direct to the home. Through this partnership ALWAYSi will provide streaming and downloadable independent films from its online library to Media Station's broadband content subscription service, SelectPlay. ""ALWAYSi continues to bring the work of independent filmmakers to expanded audiences through Media Station's access to millions of broadband customers,"" said Anthony Soohoo, Chief Operating Officer of ALWAYSi. ""Our partnership with Media Station will allow film fans to enjoy ALWAYSi entertainment through an even wider variety of media outlets and platforms.""As part of this agreement, Media Station will deliver the ALWAYSi films to its user base on an unlimited 24 hour-per-day basis within their monthly subscription-based service, SelectPlay. Media Station's SelectPlay service is available through Broadwing/Zoomtown, Comcast, Excite @Home, QWEST, Sprint, Time Warner Cable, and many other high speed carrier partners. ""The true ability to technically deliver content diversity, is one of the many technology differentiators that we bring to our partners and ultimately to the consumer,"" said Jim Maslyn, President and CEO of Media Station. ""Only SelectPlay has demonstrated the ability to deliver a vast selection of interactive entertainment utilizing our MediaRemote technology. This partnership builds on ALWAYSi's emerging platforms strategy of reaching consumers across all digital devices. This strategy already includes partnerships with Ecast, Inc., which provides a platform for delivering and managing broadband entertainment content in public venues, and ZapMedia, Inc., a leading technology convergence company for distributing entertainment through new platforms. ALWAYSi's robust broadband content will also be delivered to television viewers in full-screen through ICTV's platform. Through this partnership ALWAYSi content will be promoted by ICTV to cable operators and will give ALWAYSi the opportunity to test film content and site navigation in a television-based broadband environment.For more information about Media Station, visit www.mediastation.com or www.selectplay.com. For more information about ALWAYSi, visit www.alwaysi.com.

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http://www.mediastation.com
http://www.selectplay.com
http://www.alwaysi.com