Changhong Selects Motorola M-DTVô Module For Digital TV-Enabled Sets

Motorola Solution Offers Low-Cost Alternative For Digital TVs For U.S. Market

28-Mar-01

Motorola, Inc. (NYSE: MOT) and Sichuan Changhong Electric Co., Ltd., China's largest color TV manufacturer, have collaborated to bring crystal clear, affordable digital television to the United States marketplace. The Motorola MCT5100 M-DTVô module, part of Motorola's DigitalDNAô solutions portfolio, increases the precision and clarity of the picture and provides CD-quality audio in digital TVs. Changhong intends to offer digital TV reception at a third of the price of current entry-level integrated digital TVs by utilizing this module. ""We are pleased to see our successful development of digital TV by using Motorola M-DTV module,"" stated Mr. Zheng Guangqing, Chief Engineer and Vice President, Sichuan Changhong Electric Co., Ltd. ""This success will enable us to enter the U.S. digital TV market quickly and efficiently, greatly benefiting consumers,"" Mr. Zheng Guangqing added. ""We will be able to offer consumers a low-cost alternative with a higher performance price ratio than the high definition television (HDTV) currently available."" The M-DTV module, developed to convert digital TV signals to the existing analog TV format, could reduce the cost and cycle time of bringing digital technology to the marketplace. The Motorola M-DTV module is designed for integration into existing analog TV chasses. ""We are very excited that Changhong has selected Motorola's M-DTV module,"" said Joel Klein, Marketing Director, Motorola's Entertainment Solutions Division. ""This will enable consumers to enjoy digital TV technology, including higher quality video and audio, at affordable prices. We are proud that Motorola can be a part of enhancing this entertainment experience."" The MCT5100 M-DTV module integrates Motorola's 8-level vestigial sideband (8-VSB) MCT2100 demodulator, an MPEG decoder and controller to implement a complete Advanced Television Standards Committee (ATSC) digital television. The MCT4000 is also included in this module and is a transport and video processor for digital television applications. The MCT5100 M-DTV module accepts analog IF input from the TV and features conventional stereo audio output, DolbyÆ Digital (5.1-channel audio output), a choice of multiple video output formats, and an I2C control port. Changhong plans to offer their digital TVs containing Motorola's M-DTV module through a major retail channel beginning Fall 2001. For more information about Motorola, visit www.motorola.com/semiconductors. For more information about Changhong, visit www.changhong.com.

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