Philips Consumer Electronics, North America Appoints New CEO

Former Maytag Appliances President To Lead Philips

6-Apr-01

Philips Consumer Electronics, North America announced the appointment of Lawrence (Larry) J. Blanford to President and Chief Executive Officer. Blanford, 47, assumes the position immediately.With more than 20 years experience in strategic marketing and general management in the retail and business to business sectors, Blanford most recently was the president of Maytag Appliances and the president of Maytag's Worldwide Solutions group. He previously held managerial positions at Procter & Gamble, PPG Industries and Johns Manville.An MBA graduate from the University of Xavier, Mr. Blanford holds a BS degree in engineering from the University of Cincinnati and recently completed the Advanced Management Program at Harvard Business School.""Larry's impressive background in marketing and management in the manufacturing environment is an extremely strong combination that makes him ideal for Philips Consumer Electronics, North America,"" said Guy Demuynck, CEO, Philips Consumer Electronics Mainstream. ""Philips' momentum in the United States is strong and growing as we move into the digital age with cutting-edge technology and innovative new products. Larry is charged with leading this transition to digital and keeping our energy building.""""I am most pleased to join this high technology company with global brand awareness and business acumen,"" said Mr. Blanford. ""I am particularly excited to lead the North American consumer electronics business, given its importance to Philips' global objectives. Going forward, we will look to bring together consumer insights, advanced technology, and product design to create products that excite American and Canadian consumers with outstanding performance and thoughtful features. We will continue to build corporate identity and brand awareness in North America, as well as strengthen consumer demand and distribution. In this regard, I look forward to continuing to build strong relationships with the consumer electronics retail community.""