NDS Teams With Emblaze Systems Subsidiary, Orca Interactive, For Broadband Interactive TV

Orca Emblaze RiGHTv Coreô User Interface To Integrate With NDS Synamediaô System For Digital TV And Video-On-Demand Over Broadband

26-Apr-01

NDS Group plc (NASDAQ/NASDAQ Europe: NNDS), a News Corporation (NYSE: NWS, NWS.A) company and the leading provider of conditional access systems and interactive applications for digital TV, announced that it has selected Orcaís Emblazeô RiGHTv Coreô software as the first user interface to be built into NDSís Synamediaô solution. Orca Interactiveís tools will allow Synamedia customers to easily build and update user interfaces.The Synamedia architecture delivers encrypted, digital TV and video-on-demand (VOD) over ADSL (Asymmetric Digital Subscriber Line) and other broadband networks. It extends NDSí successful XTVô personal TV system to support broadband IP networks and VOD servers.A Synamedia component identifies the sources of the broadcast TV and VOD content, and analyzes the rich metadata in the stream. Orca Interactive integrates with Synamediaís databases of content and subscriber information to present what each subscriber wants to watch and is allowed to watch. ìA well-designed and easy-to-use user interface is a crucial part of broadcasting over broadband networks. We chose to partner with Orca Interactive because of the strength of its solution and the flexibility of the tools,î said Nigel Smith, Director, Broadband Internet, NDS Group plc. ìWe will be working with Orca Interactive to integrate Emblaze based XVODô and XBIPô broadcast-over-IP products application with Synamedia.îìBroadband networks combined with advanced and intuitive user interfaces can bring a new level of choice and convenience to television viewers,î said Yosi Glick, Vice President Business Development and Product Marketing at Orca. ìNDS is a world leader in the digital television market and we see this partnership as an endorsement of our technology.îKey aspects of the Synamedia architecture are:- Allows the provision of an end-to-end solution for VOD, multicast TV, video streaming, content transcoding, interactive applications, encryption, rights management, and secure commerce.- Popular content, such as the top ten movies, is stored securely in multimedia servers close to the consumer and only distributed over the local network, increasing the bandwidth efficiency of the core network.- Niche content, such as specialist programs, is stored in one or more centralized servers and distributed over the core network and the local loop as required.- By combining TV broadcast with point-to-point transmission mechanisms, Synamedia allows existing broadband infrastructure to cost-effectively provide VOD, TV, and interactive services.As broadband service providers need to offer more than VOD, NDS has designed Synamedia to provide customers with encrypted multichannel digital broadcast TV, high speed Internet, interactive TV, and other interactive services. By integrating NDS Open VideoGuardô content protection software, Synamedia provides highly secure broadband services, which is critical when obtaining the rights to valuable digital content.The Synamedia end-to-end system integrates NDS Open VideoGuard content protection and XTV Server to an existing core broadband network to provide efficient and powerful interactive TV and VOD broadband services.For more information about Orca Interactive, visit www.orca.tv. For more information about NDS Group plc,visit www.nds.com.

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