The Future Of Interactive TV Is Everything On Demand

nCUBE President Says Streaming Media Is The True Personalization Of The TV Experience

27-Apr-01

nCUBE President, Michael J. Pohl, offered his vision of the interactive TV market at NAB 2001's ""Interactive Lifestyles - Personalizing The Net"" Super Session. In his remarks at the ""Interactive Television: Technology In Search Of A Market"" session, Pohl asserted ""the future of streaming media lies with personalizing the consumer's TV experience."" A pioneer in interactive television, nCUBE has been involved in the development of interactive TV technology since 1993. Pohl has overseen the company's growth as a leader in providing streaming media solutions for all broadband networks, including DSL, IP, and cable. The company announced earlier at NAB the largest video on demand deployment in the world to date with It's TV, a Korean-based interactive TV service provider. ""The notion that we are about to witness the death of TV as we know it is nonsense,"" said Pohl. ""Rather, it's a natural extension of the multichannel video business. The difference is that in the future viewers will be able to create their own program lineups."" Pohl emphasized that ""everything on demand,"" or ""demand TV"" is ""not about every exotic interactive TV feature that anyone can dream up. It's not a refrigerator telling the TV to order a frozen pizza; it's not even solely entertainment, because personal learning and educational content will play an important role."" ""Streaming makes possible the true personalization of the TV experience,"" said Pohl. ""It's not only about time-shifting among a limited menu of that day's or week's offering by the networks, but expanding the menu itself to embrace everything rights holders choose to make available."" For more information about nCUBE, visit www.nCUBE.com.

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