DIRECTVÆ Offers New Customers A 12-Month Membership To AOL, Provided By DIRECTV At No Cost

3-May-01

DIRECTVÆ, Inc., the nation's leading digital television service provider, announced a national promotion that will provide new residential customers with a 12-month America Online Membership, provided by DIRECTV at no cost. New residential customers who purchase a DIRECTV System between April 26, 2001 and June 17, 2001, and activate one year of a TOTAL CHOICEÆ premium programming package ($41.99 per month or above) by July 14, 2001, will receive 12 months of America Online membership, provided by DIRECTV at no cost. ""This national promotion not only offers new DIRECTV customers access to more than 225 channels of programming, it also provides an effortless way to subscribe to one of the most popular Internet services available,"" said Susan Collins, Senior Vice President of Marketing for DIRECTV, Inc. DIRECTV provides customers with access to more than 31 premium movie channels - including HBOÆ, SHOWTIMEÆ and STARZ!Æ - and more than 25 specialty sports networks, such as FOX Sports World, The Golf Channel, NBA.com TV and numerous regional sports networks. The DIRECTV TOTAL CHOICEÆ package delivers more than 105 channels of programming, including Comedy Central, CNN, ESPN, Lifetime, MSNBC, Food Network, Travel Channel and 31 commercial-free audio music channels. DIRECTV will also extend this national promotion to DIRECTV PARA TODOS customers. New DIRECTV PARA TODOSô customers who purchase a DIRECTV Multi-Satellite System between April 26, 2001 and June 17, 2001, and activate one year of a OPCION EXTRA ESPECIALô programming package ($41.99per month or above) by July 14, 2001 will receive 12 months of America Online membership, provided by DIRECTV at no cost. All new DIRECTV PARA TODOS customers who subscribe to any DIRECTV PARA TODOS programming package will also be automatically entered into the ""Su Mundo Del Soccer 2002"" (Your Pass To Soccer World 2002) Sweepstakes for a chance to win a trip for two to a CONCACAF, Conmebol or UEFA soccer game, in the U.S. or a foreign destination. DIRECTV PARA TODOS customers have access to more than 45 channels of the best in Spanish language programming available from the U.S. and Latin America, and access to the DIRECTV programming lineup of more than 210 various English language channels, and special packages, special concerts and original programming. For more information, visit www.directv.com.

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