DIRECTVÆ Offers New Customers Free Professional Installation

3-May-01

DIRECTVÆ, Inc., the nation's leading digital television service provider, announced a national promotion that will provide new residential customers with free standard professional installation. New residential customers who purchase a DIRECTV System at participating retailers between April 26, 2001 and July 25, 2001, and activate a DIRECTV programming package ($21.99per month or above) by August 5, 2001, qualify to receive free standard professional installation. Participating national retailers include Best Buy, Blockbuster, Circuit City and Radio Shack. ""DIRECTV is committed to providing its customers with the best in digital quality entertainment, at the most affordable price,"" said Susan Collins, Senior Vice President of Marketing for DIRECTV, Inc. ""This national promotion offers new DIRECTV customers an effortless way to install their new DIRECTV System."" In addition to the free installation, DIRECTV will also provide new customers in the Los Angeles, Denver and Charlotte, North Carolina markets $100 off the purchase of a second receiver. DIRECTV provides customers with access to more than 31 premium movie channels - including HBOÆ, SHOWTIMEÆ and STARZ!Æ - and more than 25 specialty sports networks, such as FOX Sports World, The Golf Channel, NBA.com TV and numerous regional sports networks. The DIRECTV TOTAL CHOICEÆ package delivers more than 105 channels of programming, including Comedy Central, CNN, ESPN, Lifetime, MSNBC, Food Network, Travel Channel and 31 commercial-free audio music channels. DIRECTV will also extend this national promotion to DIRECTV PARA TODOSô customers. New DIRECTV PARA TODOS customers who purchase a DIRECTV Multi-Satellite System between April 26, 2001 and July 25, 2001 and subscribe to a DIRECTV PARA TODOS programming package ($19.99 per month or above) by August 5, 2001, qualify to receive free standard professional installation. All new DIRECTV PARA TODOS customers who subscribe to any DIRECTV PARA TODOS programming package will also be automatically entered into the ""Su Mundo Del Soccer 2002"" (Your Pass To Soccer World 2002) Sweepstakes for a chance to win a trip for two to a CONCACAF, Conmebol or UEFA soccer game, in the U.S. or a foreign destination. DIRECTV PARA TODOS customers have access to more than 45 channels of the best in Spanish language programming available from the U.S. and Latin America, and access to the DIRECTV programming lineup of more than 210 various English language channels, and special packages, special concerts and original programming. For more information, visit www.directv.com.

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