HDTV Pioneer Mike Tsinberg, ìThe Father Of DVD,î Founds Key Digital Systems

Russian Immigrant Is Emmy AwardÆ-Winning Engineer With 39 Patents In DVD/HDTV Technology

18-May-01

The Emmy AwardÆ-winning ìFather Of DVD,î Mike Tsinberg, has founded Key Digital Systems, Inc., an HDTV manufacturing company dedicated to researching and manufacturing innovative solutions for component TV (HDTV) signal processing and distribution.Key Digital Systems serves the emerging digital HDTV industry, which, as mandated by the FCC, will inevitably replace the conventional NTSC TV industry. In doing so, providers of HDTV hardware, software, and service will inherit a market estimated to be worth more than $200 billion dollars. Already, there is proof that digital HDTV has taken root, as the industry now offers 24 hours-per-day delivery of HDTV programming on DSS systems such as DIRECTVÆ and DISH Networkô. As President of Key Digital Systems, SMPTE Fellow Tsinberg is well-positioned to lead the company to success. For the past twenty years, Tsinberg has been an icon in the HDTV industry, defined by his groundbreaking work in the field of digital HDTV broadcasting and in the development of the worldís first DVD authoring systems. His work with two leading consumer electronics manufacturers, Philips and Toshiba, has garnered him 39 U.S. and foreign patents and industry praise. While with Philips Consumer Electronics, Tsinberg received a patent for the first compatible HDTV systems proposal (patent #4,694,338) and the earliest patent in the field of digital broadcasting of HDTV (patent #4,890,283). With Toshiba and cooperating with General Instruments, he received a patent in the area of developing a digital HDTV VCR (patent #5,734,784), and while with Toshiba and cooperating with Warner Brothers, he received a patent for putting together the first DVD authoring system (patent #5,838,874). Ultimately, Toshiba and Warner Brothers succeeded in establishing DVD as a new world consumer standard that has the highest rate of growth today - seven times faster than VHS and CD-ROM combined.In addition to Tsinbergís extraordinary engineering achievements, he has also been able to build strategic alliances within the industry, ensuring faster product growth and intellectual exchange. During his tenure at Phillips, (1985-87) Tsinberg was able to bridge political barriers between North American, French and Dutch Philips TV laboratories and create cohesive effort and large internal funding (more then $5 million per year), leading Philips to became a major HDTV system proponent in the U.S. Also while at Phillips, Tsinberg established cooperation with strong competitors such as Sarnoff and Thomson that subsequently lead to the Grand Alliance of six companies: Philips, Thomson (Sarnoff), General Instruments (GI, now Motorola), MIT, AT&T, and Zenith. The Grand Alliance led the research and development of HDTV digital broadcast, and demonstrated fully functional digital HDTV systems. In 1999, under Tsinbergís leadership, Toshiba America Consumer Products, received an Emmy Award for DVD technology development. In 1998, Tsinberg was the architect of ATVEF inclusion into the ATSCís data broadcasting standardization efforts, and he served as the support liaison for the ATSC Digital TVís standards promotion between the U.S. and Russia.From 1997 through the present, Tsinberg has been a member of the National Academy of Television Arts and Sciences (NATAS). He has previously served as the chair of sub-committees on motion estimation technology and digital TV bit stream analyzers, and consumer component video interfaces.In 1996, as Chairman of the SMPTE Working Group, Tsinberg was responsible for recommending studio compression based DVCR standard procedures. As Chairman, he presided over the SMPTE conference session ìDVD Authoring: A New Technology.îIn 1995, as Co-Chairman of the ATV Working Group conference, Tsinberg developed a new consumer compressed MPEG-2 digital VCR standard for U.S. DTV and Europe DTB standards.In 1994, Toshiba and Warner Brothers collaborated to develop a new consumer video play back media - Digital Video Disc (DVD), and on behalf of Toshiba, group of engineers lead by Tsinberg developed the first DVD MPEG-2 authoring system for Warner Brothers (patent #5,838,874). During his tenure at Toshiba (1991) Mike spearheaded a research and development collaboration with General Instruments in the area of DTV VCR (patent #5,734,784). Jointly, Toshiba and GI created the worldís first DTV VCR demo. Key Digital Systems provides custom and OEM products on a contract basis. Leading manufacturers using Key Digital products include: Toshiba, Panasonic, Sony, Hitachi, Sharp, JVC, and others. Key Digital products are available from national retailers, including Best Buy. For more information about Key Digital Systems, visit www.keydigital.com.

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