Toshiba Color TV Line For 2001 Focuses On HDTV Compatibility And Widescreen Viewing

2-Jul-01

In addition to its full line of high performance portable and analog color TVs, Toshiba now offers the industry's broadest range of HDTV-compatible direct-view and projection TVs, including seven widescreen HD-compatible projection sets and an expanded line of HD-compatible direct-view SuperTUBE sets. Toshiba has engineered a host of unique image-enhancing and convenience features that are included in many sets throughout the line, such as TouchFocus auto convergence for faster, more accurate digital convergence of projection sets, a special Ambient Light Sensor for optimum home theatre enjoyment in all room lighting conditions, and a new Dynamic Contrast feature for near film-like image quality. In addition, Toshiba also offers its first-ever 50-inch widescreen plasma display television, the super-thin HDTV-compatible 50HP81. ""The growth of HD-compatible category proves that American consumers are serious about improved picture quality,"" said Scott Ramirez, Toshiba's Vice President of Marketing. ""Toshiba has helped to create today's demand for high quality display devices and we're continuing to build in 2001 by broadening our lineup of HD-compatible products, in a wide variety of price points and screen sizes. We now offer a HDTV-compatible TV for everyone, whether it's direct-view or projection, 4:3 or 16:9. All of our HD and Analog models include image-enhancing technologies that really set them apart from the competition, and we're introducing new smaller-screen FST Pure flat-screen direct-view models beginning at just 14 inches that give consumers more flexibility in placement than ever before.""Newly Improved IDSC II Technology For The Perfect HDTV ImageKey to the enhanced image quality in all new Toshiba HDTV-compatible TVs is the company's newly improved IDSCô II (Intelligent Digital Scan Conversion) technology. IDSC technology (in conjunction with Toshiba's 3D Y/C digital comb filter) automatically converts 480i images to 480p, and automatically passes through 480p and 1080i images. Toshiba's new IDSC II technology offers two new technological advancements - Hyper Progressive Scanning, which eliminates all motion artifacts and jagged lines caused by on-screen motion, and Advanced Digital Video Noise Reduction, which automatically analyzes multiple image frames and then applies the precise amount of noise reduction necessary to create the perfect progressively scanned image. For Toshiba's HD-compatible projection TVs, Toshiba is introducing its new IDSC Pro technology, which incorporates the benefits of IDSC II, but optimized for enhanced projection TV performance.Toshiba Offers More Widescreen ChoicesToshiba was the first manufacturer to bring the benefits of widescreen TV viewing to American consumers, and the company continues to set itself apart from all competitors with an expanded range of high performance widescreen sets. In projection TV, Toshiba's TheaterWide HD widescreen TVs, including the company's first-ever 42-inch and 50-inch models, as well as 57-inch and 65-inch sets, offer an unprecedented cinema-like viewing experience.Cinema Mode (3:2 Pull-Down) For The Ultimate In High Definition Image QualityFor the ultimate in high definition image quality, many Toshiba HDTV-compatible TVs feature a unique new image-enhancing technology called Cinema Mode (3:2 pull-down). Using the on-screen display, consumers may select a special ""Cinema Mode"" which allows the TV to display a more realistic and detailed reconstruction of film-based (24 fps) video content such as DVD movies, eliminating the image-degrading artifacts caused by improper processing of film-based content. When viewing original video source material, this feature can be turned off to avoid unnecessary processing. TouchFocus For Faster, More Accurate Digital Convergence Virtually all Toshiba HD-compatible projection TVs benefit from a significant image-enhancing technology called TouchFocus. This automatic digital convergence system makes it faster and easier to accurately adjust all three CRTs for the sharpest, clearest image possible in any home theatre situation. TouchFocus utilizes four optical sensors (located behind the projection TV screen), and advanced chip technology to create perfect convergence at the touch of a button. Unlike conventional manual convergence systems, TouchFocus automatically adjusts for variances in natural, and man-made magnetic fields from sources such as speakers, offering total flexibility in a wide variety of home theatre configurations.Ambient Light Sensor Provides Ideal Viewing In All Lighting ConditionsTo maintain optimum home theatre viewing in all room lighting conditions, many new Toshiba color TVs include a specially designed photoelectric Ambient Light Sensor built into the front panel of the TV set. This provides an automatic adjustment of the contrast level, based on ambient room lighting conditions. This feature may be turned off using the on-screen display, if desired. Cabinets That Look As Good As The TV PictureToshiba's new TV line for 2001 also benefits from new cabinet designs that make them ideal for placement in any room decor. A new double baffle-style cabinet is featured on many Toshiba SuperTUBE color TVs, for example, and Cinema Series projection TVs feature a slimmer design with striking two-toned cabinets with dark speaker grilles and inset front panels set off by a lighter silver bezel. In addition, all Toshiba projection TVs are designed to display the screen at the proper viewing height without the need for a separate TV stand.Complementing their advanced image-enhancing technologies, Toshiba color TVs offer a host of convenience features. For example, an improved color icon-based on-screen display with bitmap graphics makes it easier than ever before to navigate through the entire range of TV functions. Additional features on all HDTV-compatible models include a new speed surf function, two-level mute, direct video input selection, front panel lockout, video labeling, PIP sound, and more.Two Sets Of ColorStream HD Component Video InputsTo provide consumers with the ultimate in flexibility and performance, all Toshiba HDTV-compatible TVs feature two sets of ColorStreamÆ HD high definition component video inputs. This high resolution connection is the optimum way to connect a DVD player or digital set-top box. Unlike many competitors' models, Toshiba's use of dual ColorStream HD inputs allows users to connect two digital sources and choose between them. Viewers can enjoy true 1080i resolution from an HDTV set-top box (such as Toshiba's Model DST3000) and superior flicker-free image quality from DVD-Video (for example, when using a Toshiba DVD player equipped with ColorStream PROô or Super ColorStream PRO progressive scan outputs).Creating The Ultimate HDTV System With Toshiba's DST3000 HDTV Set-Top BoxIn addition to its wide range of HDTV-compatible TVs, Toshiba is supporting the digital television revolution with its DST3000 HDTV set-top box, which features built-in NTSC, ATSC, and DIRECTVÆ reception to ensure ready availability of high definition TV programming throughout the country. The DST3000 with ColorStream HD high resolution component video outputs sends 1080i HDTV signals to an HDTV-compatible TV or standard 480i to a conventional analog TV. This makes it possible for analog sets to also utilize digital signals, ensuring future compatibility with all digital TV formats. For more information about Toshiba America Consumer Products, Inc., visit www.toshiba.com/tacp.

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