SpeakerCraft Debuts Proficient Audio Systems

Proficient Brand Launch At CEDIA Expo 2001 In The RCA Dome At Booth #880

22-Aug-01

SpeakerCraft, the world's largest manufacturer of architectural loudspeakers, has announced a major expansion with a new brand aimed at the residential custom installation market.""Proficient is positioned as an entirely separate and distinct brand from SpeakerCraft,"" said Keith Marshall, Vice President of Proficient Audio Systems. ""Dealers are looking for top-notch product from partners who are tightly focused on the residential installation market. Proficient is a premium brand, offering superior sound, excellent build quality, extended warranty and exciting new design features. These attributes set Proficient apart from most other brands currently available in the custom-install channel."" Marshall continued, ""With SpeakerCraft's financial backing and operational strengths, Proficient gives installing dealers the opportunity to upgrade from their existing sources and get into business with the company, who, for the last three years, has been the number one dealer-rated audio supplier in the custom installation business.""Proficient products are designed to deliver the finest performance for high quality home theatre systems and whole-house audio systems. The initial product line consists of three in-wall and five ceiling speakers, ranging from $200 to $475 per pair. The flagship in-wall and ceiling models feature high power handling, graphite low-frequency drivers and aluminum tweeters.For additional information about Proficient Audio Systems, visit www.proficientaudio.com.

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