New Aperion Audio Web Site Combines Easy, Risk-Free Shopping With Home Theatre Facts And Advice

25-Sep-01

Shopping for home theatre speakers is now easier than ever with the debut of Aperion Audio's new, redesigned Web site -- www.aperionaudio.com -- where consumers can learn about home theatre, shop for and purchase Aperion Audio's award-winning home theatre speakers, and get expert help with connecting and setting up a home theatre system.Aperion Audio (formerly EdgeAudio) revolutionized the home theatre market by proving that demanding consumers will purchase high performance home theatre speakers via the Internet. They've succeeded by providing products that truly deliver on their performance promise, and by supporting that product lineup with customer service that is second-to-none, including a 30-day, risk-free money-back guarantee. The evidence is there to see on the new Aperion Audio Web site, which showcases the many rave reviews from the press and the scores of enthusiastic consumer comments about the company's outstanding customer service.""We decided to let the reviewers and our customers do the talking,"" explained Aperion Audio President Win Jeanfreau about the new Web site. ""It's a big step for consumers to spend $1,000 or more on a speaker system without first hearing it, so we want to offer them as much reassurance as possible. The multitude of positive reviews provides an initial comfort level about the products' performance, while our customer service and 30-day trial reassure them that giving the speakers a try is a no-risk proposition.""As a consequence, visitors to the redesigned Aperion Audio site will find that the right column on most pages includes a series of comments from product reviews and satisfied customers. Overall, the site has a lifestyle look and feel, with photos of people enjoying home theatre, and the entire site is more intuitive to navigate. Product information is presented in a clear, concise manner, along with advice to assist in making a product choice, and a graphic for each multichannel system offered shows how each system's multiple speakers would be arrayed in the room.The technical section is an educational resource, with generic explanations about sound reproduction, answers to common questions about home theatre, a description of the various surround sound formats, and a guide to selecting home theatre components. There's also a thorough explanation of the patented DiAuralÆ circuit that in Aperion Audio speakers takes the place of a conventional crossover and contributes significantly to their superior performance. A comprehensive service section includes easy-to-understand instructions for wiring an entire home theatre system, not just the speakers, along with guidelines for proper speaker placement to optimize performance.""Our objective in redesigning our site was to make it less of a brochure and more of an active, informative shopping experience,"" said Jeanfreau. ""For many people, home theatre remains intimidating. We've tackled that issue by offering consumers a place where they can learn about home theatre while also learning about our speakers. If there's anything they don't understand, we've worked hard to reassure them that our customer service reps are available to handle all their questions and concerns, not just about our products, but about any home theatre topic.""For more information, visit www.aperionaudio.com.

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