Samsung And DIRECTV Team Up To Deliver Digital Satellite Broadcast And Service Solutions

1-Mar-02

Samsung, an established innovator of digital television products, and DIRECTVÆ, the nation's leading digital satellite television service provider, announced a relationship to develop and market interactive digital television solutions for the home. As the first product to emerge from this partnership, Samsung introduced the SIR-S60, an ultra-compact, interactive digital satellite receiver featuring DIRECTV INTERACTIVEô powered by Wink Communications (NASDAQ: WINK). This digital satellite receiver allows TV viewers to access more than 225 channels of DIRECTV programming services and the ability to interact with select Wink-enabled television shows and advertisements in real-time. Tony Goncalves, Business Development Manager for Samsung's Digital Strategy Group, said, ""Samsung has actively sought satellite service partners that share our commitment to digital entertainment and television. DIRECTV is focused on television entertainment, and has been diversifying its offerings to satisfy a growing range of consumer needs. We are pleased to have formed a relationship that combines our strength as a digital product manufacturer, and DIRECTV's elite status as the nation's leading provider of digital satellite television service."" ""Already known for its history of providing interactive programming and services that are not found anywhere else, Wink is pleased to team with DIRECTV, to bring Samsung, a digital product leader, to the forefront in offering an interactive digital satellite receiver solution. This partnership gives consumers one more opportunity to start enjoying all the benefits DIRECTV has to offer, "" according to Reed Spiegel, Vice President of Business Development, Wink Communications. DIRECTV INTERACTIVEô is a free, easy-to-use service that offers interactive enhancements made available for selection through a remote control whenever a flashing ""i"" icon appears on the upper left corner of a TV screen. A simple press of the button on the remote control and users can reply to free offers, check the local weather reports, retrieve player and team stats during sports programming, or even get customized up-to-the-minute stock quotes. TV viewers need only set up an account for automatic billing with a credit card, and shopping applications are available at the click of a button. Samsung's SIR-S60 is available now at an MSRP of $99. For more information, visit www.samsungelectronics.com and www.directv.com.

Read More:
http://www.samsungelectronics.com
http://www.directv.com