5.1 Entertainment To Lower Price Of DVD-Audio Titles

7-Aug-02

5.1 Entertainment Group, which also owns the immergent, Silverline, MyUtopia, and Electromatrix record labels, will lower the retail price of DVD-Audio titles from all three of its labels to $17.98, representing a 25 percent decrease. 5.1 Entertainment's decision to lower the price of DVD-Audio is an aggressive move in the early stages of a new music format. This price drop positions DVD-Audio as comparable in price to the compact disc, while offering consumers a much more enriched music experience.DVD-Audio discs have an intrinsically higher value than a compact disc in that they provide music mixed in high-resolution 5.1 surround sound, while also offering a stereo mix plus bonus features such as artist commentaries, behind-the-scenes videos, photo albums, and ""easter eggs,"" and are the same price point as the CD. In addition, with over 35 million households already owning DVD players, the format also offers a far greater hardware penetration than CD did in its infancy. 5.1 Entertainment's Silverline label was the first to produce and release a DVD-Audio title, the GrammyÆ-nominated ""Swingin' For The Fences"" by Gordon Goodwin's Big Phat Band. Silverline Records has 70 DVD-Audio titles released to date. ""As the leader in DVD-Audio title availability, we are excited to implement this pricing strategy, which gives the consumer an exceptional value on this new high quality music format. It also provides retailers with a price point that competes favorably with current music pricing,"" said Jeff Dean. 5.1 Entertainment Group is a vertically integrated music company which owns the immergent, Silverline, MyUtopia, and Electromatrix record labels, 5.1 Production Services and 5.1 Music Publishing. 5.1 Entertainment Group has mixed and produced projects for Fleetwood Mac, No Doubt, Sting, Eminem, Herbie Hancock, Dishwalla, Alice Cooper, Everclear, Hanson, Robbie Williams, Queen, Yanni and Aaron Neville, to name a few.

For more information, visit www.51entertainmentgroup.com.

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