MartinLogan Loudspeakers Expands Presence To Over 100 Additional Tweeter Home Entertainment Group Locations

24-Sep-02

MartinLogan and Tweeter Home Entertainment Group have announced the upcoming expansion of their current retail alliance.Encouraged by a successful three-year business relationship in several select markets, the companies made a joint decision to extend MartinLogan loudspeakers to Tweeter, Sound Advice, HiFi Buys, Showcase Home Entertainment, and Hillcrest High Fidelity stores nationwide. By the end of 2003, the MartinLogan line will be available at 178 Tweeter Home Entertainment Group locations.""Through the years, we have noticed the high quality of service that Tweeter has maintained even as the company expanded in size,"" says Gayle Sanders, MartinLogan President and founder. ""Now is the right time for MartinLogan and Tweeter to come together and bring high performance audio to the next generation of music lovers. Both companies have a strong desire to grow in a way that supports and enhances the existing quality membership of the Martin Logan distribution group."" ""Tweeter is proud to feature the MartinLogan line of loudspeakers in our stores. We believe that the passion that both companies bring to their respective brands will enhance the image of both in the specialty consumer electronics marketplace,"" says Dave Malin, Director of Audio Merchandising for Tweeter Home Entertainment Group. ""We are confident that these products will excite our sales team and our customers will appreciate the superb product and the unique style that MartinLogan so successfully delivers.""The expansion will be rolled out to Tweeter Home Entertainment Group stores in phases, beginning in November 2002 and ending May 2003. The majority of Tweeter stores will represent MartinLogan's suite of entry-level products, reserving MartinLogan's premiere high-end loudspeaker systems for select Tweeter locations in key markets. MartinLogan's current independent dealer network will continue to represent MartinLogan's entire product line.MartinLogan's association with Tweeter Home Entertainment Group began through several Tweeter acquisitions. Over the past four years, Tweeter has acquired Dallas/Houston-based Home Entertainment, Chicago-based United Audio Centers, Charlotte-based Audio Video Systems, and Florida's Sound Advice chain -- all established MartinLogan retailers. By mid-2001, the Home Entertainment, United Audio Centers and Audio Video Systems stores were changed to the Tweeter name.