More Than 75 Percent Of U.S. Households Likely To Buy Consumer Electronics This Holiday Season

18-Oct-02

More than three quarters (78 percent) of all U.S. households are likely to purchase at least one consumer electronics (CE) product as a gift during the upcoming holiday shopping season, according to the results of the ""9th Annual Holiday Purchase Patterns"" survey released by the Consumer Electronics Association (CEA). Retailers should expect booming sales of DVD players and digital cameras, as well as significantly increased levels of gift-giving interest in home theatre and home stereo, big screen TVs, and camcorders. On an unaided basis, U.S. adult consumers named 13 consumer electronics products among the 30 top items they would like to receive as gifts this year.""The incredible variety of new consumer electronics product offerings in recent years has given shoppers more gift choices than ever,"" said Gary Shapiro, President and CEO of CEA. ""Much of that growth has been fueled by the digital revolution, and it is apparent that consumers recognize the benefits of digital products. The added convenience, speed, portability, and cost efficiency of digital products has led to positions of priority on holiday shopping lists this season.""DVD Tops CE Gift Giving List For Second Year In A RowDVD players, the fastest selling consumer electronics product in history, topped the list of CE gift items for the second consecutive year. Overall interest in purchasing DVD players rose 19 percent from last year. The survey also found that digital cameras will be hot this holiday season. Nearly one quarter of all U.S. households are at least contemplating a digital camera purchase, up 14 percent from last year. Third place on the list were personal portable tape and CD products. Following the boom in video game system sales from last year's holiday season, video game peripherals top the computer wish list in 2002, as well as taking top ranking among items consumers plan to purchase for children.For more information, visit www.eBrain.org.

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