Women Prefer HDTV Over Diamonds, Says New CEA Survey

8-Nov-02

Diamonds may no longer be a girl's best friend, according to the results of a new survey released sby the Consumer Electronics Association (CEA). Fifty-eight percent of women surveyed responded that they would choose a high-definition television over a one-karat diamond ring.Women's interest in technology products is on the rise, with 42 percent of women expressing interest in consumer electronics products, both established and new. In fact, when compared to men, women expressed a higher level of interest in color TVs (63 percent). Three out of every four women initiate the purchase of consumer electronics products themselves or along with their spouse or partner. Almost half (49 percent) of all electronics purchase decisions are initiated exclusively by women, up from 40 percent in 1998.""Female consumers spend approximately $55 billion each year on consumer technology products--that's nearly half of the total consumer electronics market,"" said Sean Wargo, Director of Industry Analysis for CEA. ""And with these survey results showing a significant portion of women saying they are now more confident in purchasing electronics, we can only expect their collective buying power to increase as well.""The ""Women, Men And CE"" survey was conducted via telephone interview with a random national sample of 1,000 U.S. adults during October 2002. For more information, www.eBrain.org.

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