DirecTV, Inc. announced today it has activated its 11 millionth customer.""Our 11 million customers nationwide continue to enjoy and remain loyal to the DirecTV service because we give them the ultimate home viewing and customer service experience. By offering more programming choices and channels, better quality and value, and more viewing control than customers have ever had before, DirecTV has become one of the leading multichannel entertainment services in the United States,"" said Roxanne Austin, President and COO, DIRECTV, Inc. ""This milestone is also a testament to the hard work and dedication of all DirecTV employees and the support of our programmers, retailers, and partner companies who believed in us from the beginning."" In the process of activating 11 million customers, DIRECTV has become the third largest provider of multichannel television in the United States. The DirecTV System, which is sold under some of the top brand names in consumer electronics, is available at leading national retailers including Blockbuster, Best Buy, and Circuit City. In addition, the company confirmed that it expects to add 250,000-300,000 net customers this quarter. For more information about DirecTV, visit www.directv.com.
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